Marketing Director

Heirloom Cloud Corporation; Mount Pleasant (SC); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Benefits available for full-time employment

Job summary

A technology startup is seeking a Marketing Director to drive the go-to-market strategy and lead a creative team. This role requires over 4 years of experience in digital marketing, proficiency in SEO, and expertise in tools like Google Analytics and HubSpot. The position offers a hybrid work environment and full-time employment benefits. Applicants should be flexible and willing to adapt in a fast-paced startup.

Qualifications

• Minimum 4+ years in digital marketing and SEO.
• Experience with creative software and collaboration tools.
• Proficiency in Google Analytics and data analysis.

Responsibilities

• Research competitors and maintain industry knowledge.
• Develop a marketing plan on a startup budget.
• Lead a creative team of employees and interns.
• Manage brand guide and content directories.
• Analyze KPIs to optimize marketing strategies.
• Participate in agile project management meetings.
• Coordinate with CTO, designers, and developers.
• Assist Customer Success Team as required.
• Advise leadership continuously.

Skills

Digital marketing

SEO

Creative software (Adobe Suite)

Google Workplace

CRM software (HubSpot)

Google Analytics

Guerilla marketing tactics

Flexibility

Education

BS/BA in marketing, business, or a related field

Job description

Overview

Heirloom Cloud Corporation seeks a Marketing Director to implement the company's GTM strategy. The Marketing Director is responsible for leading Heirloom's creative team, managing multiple marketing channels, and continuously evaluating the company's value proposition to all customer segments. The Marketing Director reports to the CEO but works cross-functionally with Product Managers, UX Designers, and the Customer Success Team. The Marketing Director is inquisitive, data-driven, and motivated to hard launch the world's first private social network for celebrating all photos, videos, and metamemories.

Responsibilities

• Research and maintain a keen understanding of competitors and comparables


• Develop and iterate a marketing plan on a startup budget


• Lead a creative team of employees, contractors, and interns


• Manage Heirloom's brand guide, content directory, and style guide


• Collect and analyze KPI to optimize the marketing content, timing, and channels


• Participate in agile project management standup meetings


• Coordinate with the CTO, designers, and developers


• Assist the Customer Success Team as required


• Advise Heirloom leadership continuously

Qualifications

• Proven 4+ years of experience in digital marketing and SEO


• Proven experience with creative software, Adobe Suite a plus


• Proven experience with collaboration software, Google Workplace a plus


• Proven experience with CRM software, HubSpot a plus


• Proven experience using Google Analytics and other data analytical tools


• Appreciation for guerilla marketing tactics and grassroots campaigns


• Flexibility to work on a rapidly evolving schedule


• Minimum of a BS/BA in marketing, business, or a related field

Details

• Hybrid work location: The right mix of WFH, in-office, and some travel.


• Contract, full-time, and equity positions are considered.


• Benefits available for full-time employment.

Heirloom is a Service Disabled Veteran Owned Small Business.