Manager, Digital Marketing *Remote

Minnesota Cannabis Services; Edina (MN); Remote; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical benefits

Dental

Vision

401K

Paid time off

Paid holidays

Sick leave

Job summary

Minnesota Cannabis Services in Edina, MN is seeking a Marketing Manager to own the execution of our marketing strategy across retail, CPG, and digital channels. You will report to the CEO, COO, and Executive Chairman and translate their vision into campaigns, content, and brand assets that drive revenue and loyalty.

This hands-on role sits in a small marketing department that’s poised to grow. You’ll have creative latitude within a clear strategic framework and help shape the function as the

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• ~5+ years marketing experience with brand, digital, and retail.
• Fluency with AI marketing tools for design, copy, social scheduling, and analytics.
• Working knowledge of cannabis products, consumer trends, and competitive landscape.
• Hands-on experience with CRM software, email marketing platforms, and social media management tools.
• On-site five days a week in Edina; remote not allowed.
• Experience building or scaling a marketing function; cannabis industry passion.

Responsibilities

• Lead retail marketing initiatives, in-store merchandising, and branding across locations.
• Develop planograms, materials, and visual merchandising grounded in value messaging.
• Oversee creation, launch, and marketing of new brands for retail locations.
• Lead art direction, copywriting, and design for all brands.
• Maintain a cohesive brand voice across all customer touchpoints.
• Leverage AI tools for design, copy, social scheduling, and analytics.
• Launch websites, delivery platforms, and loyalty apps aligned with brand.
• Drive digital marketing, CRM campaigns, and social media management.
• Manage PR for corporate and brands, and CEO personal brand.
• Collaborate cross-functionally with purchasing, sales, operations, and tech.
• Build marketing team and scalable processes as the organization grows.
• Opportunity to grow into senior leadership roles.

Skills

Brand development

Digital marketing

AI marketing tools

CRM software

Email marketing

Social media management

Content creation

Team leadership

Analytics

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM platforms

Email marketing platforms

Social media tools

Job description

Job Description At Minnesota Cannabis Services, we're not just building businesses — we're building the people who make them great. Our team partners with leading operators across cultivation, manufacturing, distribution, and retail to deliver world-class expertise in legal, finance, analytics, marketing, HR, and technology.

Marketing Manager

Full-Time | 100% On-Site | Edina, MN

We are a fast-growing, multi-state cannabis enterprise spanning retail, delivery, manufacturing, and corporate consulting services with a mission to lead and innovate in the cannabis industry. Our CEO's personal brand as a pioneering female leader in the space is a core part of our identity. Role Overview We're hiring a Marketing Manager to own the execution of our marketing strategy across retail, CPG, and digital channels. You will report directly to the CEO, COO and Executive Chairman and will be responsible for translating their strategic vision into campaigns, content, and brand assets that drive revenue and customer loyalty.

This is a hands-on, ground-floor opportunity. You're joining a small marketing department that's ready to grow — and you'll play a central role in shaping what it becomes. You'll have real creative latitude within a clear strategic framework set by leadership. If that kind of partnership sounds energizing to you, keep reading.

Key Responsibilities Retail Marketing & In-Store Branding

Lead retail marketing initiatives, in-store merchandising, and branding across our growing portfolio of locations.

Develop and execute planograms, promotional materials, and visual merchandising strategies grounded in value-centric messaging. Our brand philosophy is rooted in accessibility and trust — think big-box retail appeal rather than luxury cannabis boutique. Our customers care about price, selection, reliability, and quality, in that order.

Brand Development & Creative Direction

Oversee the creation, launch, and marketing of new brands for upcoming retail locations, ensuring alignment with our brand identity and business goals.

Lead art direction, copywriting, and graphic design for all company brands across retail, CPG, and internal communications.

Maintain a cohesive brand voice that is accessible and value-driven across all customer touchpoints.

AI-Driven Marketing & Technology

Leverage AI tools and platforms extensively for design, copywriting, content generation, social media optimization, and campaign efficiency. This is a core expectation of the role — we're looking for someone who is genuinely fluent in the current AI marketing ecosystem and uses these tools daily.

Stay current on emerging AI marketing platforms and proactively recommend and implement tools that increase output quality and reduce time-to-market.

Collaborate with the technology team to launch websites, delivery platforms, and loyalty apps that are brand-aligned and optimized for user experience.

Digital Marketing, CRM & Social Media

Drive all digital marketing efforts including content creation, social media management, and CRM campaigns (text, email, loyalty programs), optimizing each channel for engagement and retention.

Lead and oversee content development for social media, blogs, and digital platforms for retail, CPG brands, and CEO personal branding.

Manufacturing & CPG Marketing

~ Develop and implement marketing strategies for new CPG brands within the manufacturing division, from product positioning through launch execution.

Public Relations & CEO Brand

~ Manage PR for corporate and CPG brands, as well as the CEO's personal brand, developing compelling narratives and fostering media relationships.

Cross-Functional Collaboration & Team Building

Partner with purchasing, sales, operations, and technology to drive revenue and ensure marketing strategies align with broader business objectives.

Help build out the marketing department over time, managing and mentoring existing and new team members and establishing scalable processes as the organization grows.

Bachelor's degree in Marketing, Business, Communications, or related field.

~5+ years of progressive marketing experience, with demonstrated ownership of brand, digital, and retail marketing functions.

~ Proven, hands-on fluency with AI marketing tools for design, copy, social scheduling, and analytics. Working knowledge of cannabis products, consumer trends, and the competitive landscape. Strong creative skills with a value-centric, accessibility-first design sensibility. We're focused on reaching everyday consumers, not building aspirational luxury brands.

~ Hands-on experience with CRM software, email marketing platforms, and social media management tools.

~ Ability to work on-site five days a week in our corporate office in Edina. Sorry, remote work is not an option.

Prior experience in cannabis, retail, or CPG marketing.

Experience building or scaling a marketing function from the ground up.

Passion for the cannabis industry and familiarity with regulatory and compliance standards.

Experience managing cross-functional projects with minimal oversight.

Comprehensive benefits package including competitive medical, dental, vision, 401K, paid sick leave, paid time off and paid holidays.

A real opportunity to build and shape the marketing function of a rapidly scaling cannabis company — and grow into a senior leadership role as the organization expands.