Marketing Director

Oasis; Louisville (KY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Bonus potential

Professional development opportunities

Job summary

Oasis Solutions is seeking a Marketing Director to lead and own our marketing function during a growth phase. This hands-on leadership role translates strategy into pipeline and revenue, reporting to the President and guiding a Marketing Coordinator.

You will shape strategy, build scalable processes, and drive data-driven decisions to improve performance. With 5+ years in B2B marketing, you will own demand gen for NetSuite and Sage Intacct opportunities, manage campaigns from strategy to ROI,

Qualifications

• 5+ years of B2B marketing experience with pipeline and revenue impact.
• Strong HubSpot experience including automation, reporting, dashboards.
• Experience running campaigns from strategy to measurement.
• Knowledge of GA4, SEO and digital marketing metrics.
• Analytical with ability to turn data into insights for leadership.
• Excellent communication and presentation skills to leadership.
• Comfort with setting strategy and executing in a growing org.
• Experience mentoring marketing staff is a plus.
• ERP/tech/software or professional services marketing exposure is a plus.

Responsibilities

• Own demand generation strategy and marketing-sourced pipeline.
• Set SQL targets with Sales and track by product line in HubSpot.
• Build inbound programs across content, SEO, paid, events, and partners.
• Develop vertical campaigns for commercial, nonprofit, and healthcare.
• Own website performance, traffic, conversion, and inbound leads.
• Manage the annual marketing calendar across programs and events.
• Plan campaigns end-to-end with post-campaign ROI analysis.
• Track CAC, pipeline attribution, and other marketing metrics.
• Lead event marketing, webinars, user groups, and sponsorships.
• Maximize MDF/co-op funding and partner program ROI.
• Foster relationships with vendor/partner marketing teams.
• Present monthly dashboards and quarterly reviews with data and plans.
• Collaborate with Sales to review losses, trends, and adjust strategy.
• Conduct market and competitive analysis to identify threats/opportunities.
• Develop the Marketing Coordinator and build scalable processes.
• Create campaign playbooks and a marketing tech roadmap.
• Draft annual budget aligned to measurable outcomes.

Skills

B2B marketing

HubSpot

Campaign management

GA4 / Analytics

SEO & digital marketing

Data-driven decision making

Executive communication

Team leadership

Tools

HubSpot

GA4

Job description

Oasis Solutions is your local NetSuite, Sage 100 and Sage Intacct partner providing business management software solutions to small and mid-sized businesses throughout America. We have offices located in Louisville and Lexington, KY, TN, and NC, and serve clients throughout the United States.

Oasis offers the leading software solutions (on-premise and cloud) for accounting and business management (ERP), human resources, payroll, and time & attendance, CRM (Customer Relationship Management), Job Management, Document Management, Warehouse management, and more.

About the role

Oasis Solutions is seeking a Marketing Director to lead and own our marketing function during an important stage of growth. This is a hands‑on leadership role for an experienced B2B marketer who can translate marketing strategy into measurable pipeline and revenue results.

Reporting directly to the President, the Marketing Director will develop the overall marketing strategy, build and improve the systems that support it, execute campaigns, manage vendor and partner relationships, and provide leadership with the data and insights needed to make informed decisions. You will also manage and develop our Marketing Coordinator while building scalable processes that allow the marketing function to grow alongside the business.

Success in this role requires more than executing campaigns. We are looking for someone who is comfortable defining targets, making strategic recommendations, measuring performance, and taking full ownership of outcomes.

Qualifications

• 5+ years of B2B marketing experience, with responsibility for generating pipeline and supporting revenue growth.
• Strong HubSpot experience, including marketing automation, reporting, dashboards, and pipeline attribution.
• Experience developing and executing marketing campaigns from strategy through measurement and optimization.
• Working knowledge of Google Analytics 4 (GA4), SEO, and digital marketing performance metrics.
• Strong analytical skills with the ability to use data to evaluate performance and make recommendations.
• Excellent communication and presentation skills, including the ability to communicate marketing performance and strategy to leadership.
• Comfortable working in a growing organization where you can both set strategy and execute.
• Experience managing or mentoring a marketing team member is preferred.
• Experience in ERP, technology, software, or professional services marketing is a plus.

What you’ll do

• Own Oasis Solutions' demand generation strategy and marketing-sourced pipeline for NetSuite and Sage Intacct opportunities.
• Establish and manage monthly sales-qualified lead (SQL) targets in partnership with Sales and track performance by product line in HubSpot.
• Build and execute inbound marketing programs across content, SEO, paid campaigns, webinars, events, and partner channels.
• Develop vertical-specific campaigns targeting commercial, nonprofit, and healthcare audiences.
• Own website performance, including traffic, conversion rates, SEO performance, and inbound lead generation.
• Manage the annual marketing calendar across campaigns, events, content, webinars, user groups, and partner initiatives.
• Plan and execute campaigns from strategy through completion, including post-campaign analysis and ROI measurement.
• Track campaign performance, customer acquisition cost, pipeline attribution, and other key marketing metrics to continually improve marketing investment and ROI.
• Manage Oasis Solutions' event marketing strategy, including prospect and client events, webinars, user groups, sponsorships, and event-sourced pipeline.
• Maximize available MDF and co-op funding from NetSuite, Sage Intacct, and other partner programs while tracking utilization and ROI.
• Build and maintain strong relationships with technology vendor and partner marketing teams.
• Develop and present monthly marketing dashboards and quarterly executive marketing reviews with performance data, risks, recommendations, competitive intelligence, and action plans.
• Partner with Sales to review lost opportunities, identify trends, and adjust marketing strategy based on market and customer insights.
• Conduct ongoing competitive and market analysis to identify emerging threats, opportunities, and changes that could impact the business.
• Manage and develop the Marketing Coordinator through clear delegation, regular 1:1s, coaching, and development planning.
• Build campaign playbooks, documented processes, and a marketing technology roadmap that support greater efficiency and scalability.
• Develop annual marketing budget recommendations and ensure marketing investments are tied to measurable business outcomes.