Marketing Director

Southeast Christian Church; Louisville (KY); On-site; USD 90,000 - 130,000; Full time

Job summary

Southeast Christian Church is seeking a Marketing Director who will partner with the Director of Communications to craft mission-driven marketing strategies. You will align campaigns with campus needs, ensure brand consistency, and build scalable systems that expand reach and engagement across all campuses.

The role oversees digital, social, web, email, paid media, and campus promotions, building data-informed dashboards and ROI-focused reporting while advancing the Gospel with excellence.

Qualifications

• 7+ years of marketing leadership experience, ideally in multi-site church, nonprofit, or mission-driven org.
• Demonstrated success leading integrated campaigns across digital and physical channels.
• Strong understanding of growth marketing, audience segmentation, and data-informed strategy.

Responsibilities

• Lead strategic leadership across campaigns that align with church vision and ministry priorities.
• Oversee planning and execution of church-wide campaigns across channels (sermon series, Easter, Christmas, launches).
• Establish measurable goals for attendance growth, engagement, and discipleship movement.

Skills

Marketing leadership

Growth marketing

Campaign management

Data-driven decision making

Team leadership

Job description

Marketing Director | Southeast Christian Church

Reports To: Director of Communications

The Marketing Director partners with the Director of Communication to create and implement effective, mission-driven marketing strategies that increase reach, deepen engagement, and support the church's vision across all campuses. This role ensures that campaigns are brand-aligned, scalable, and measurable while advancing the Gospel with clarity and excellence.

The Marketing Director oversees marketing strategy across digital, social, web, email, paid media, and campus promotions, building systems that serve a growing, multi-site church.

What You Will Be Doing

Strategic Leadership

• Develop and execute integrated marketing strategies aligned with church-wide vision and ministry priorities.
• Build annual and seasonal campaign roadmaps across campuses.
• Identify growth opportunities across digital and physical touchpoints.

Campaign & Growth

• Lead the planning and execution of church-wide campaigns (sermon series, Easter, Christmas, launches, initiatives).
• Ensure coordinated messaging across email, social, web, in-building promotion, and paid media.
• Develop measurable goals for attendance growth, engagement, next steps, and discipleship movement.
• Oversee digital marketing strategy, including paid media, SEO, website optimization, and audience targeting.

Team Leadership & Optimization

• Lead and develop a team of professional marketers with a heart for service and a focus on driving Kingdom impact.
• Establish campaign timelines, briefing systems, and feedback loops.
• Cultivate a culture of accountability, clarity, and excellence.
• Use engagement metrics, attendance trends, digital analytics, and community insights to inform decisions.
• Build dashboards and reporting rhythms that clarify performance.
• Ensure budget stewardship and ROI tracking.

Cross-functional Collaboration

• Partner with campus pastors and ministry leaders to understand audience needs and ministry goals.
• Serve as the primary marketing strategist for multi-campus initiatives.
• Align with the Creative Director and Operations Director to ensure execution matches strategy.
• Bring clarity and prioritization to ministry promotion requests.

What We Are Looking For

• 7+ years of marketing leadership experience, ideally in a multi-site church, nonprofit, or mission-driven organization.
• Demonstrated success leading integrated campaigns across digital and physical channels.
• Strong understanding of growth marketing, audience segmentation, and data-informed strategy.
• Proven experience building and leading teams.
• Exceptional organizational leadership and systems thinking.
• Ability to balance creative excellence with operational execution.
• High emotional intelligence and ability to collaborate with diverse ministry leaders.
• Deep alignment with Southeast’s mission and heart for using marketing as a tool for Gospel impact.

Our Requirements

• Engaged member of Southeast Christian Church, or willing to become one.
• Models staff values: Honor, Care, Accountability, Grit, Authenticity, Humility, and Fun.
• Lives out staff expectations of groups, inviting, serving, worship, and giving.
• Agrees with Statement of Faith and submits to church leadership.