Director of Social Media

Seacoast Church; Mount Pleasant (SC); On-site; USD 90,000 - 120,000; Full time

Job summary

Seacoast Church in Mount Pleasant, SC is seeking a Director of Social Media to lead our digital outreach and grow engagement across platforms. You will guide a social team, craft campaigns, and align content with Seacoast’s mission to help people Find God, Grow their Faith, and Make a Difference.

The role requires at least 5 years in marketing with hands-on leadership, strong writing skills, and the ability to collaborate with creative teammates to amplify our ministries and events.

Qualifications

• Bachelor’s degree in marketing or related field preferred.
• Minimum 5 years of relevant marketing experience, with at least 1 year leading a team.
• Strong knowledge of Seacoast Brand and voice.
• Proficiency in major social networks, including analytics.
• Excellent written and verbal communication.

Responsibilities

• Set Seacoast's social strategy in partnership with the Executive Pastor.
• Create campaigns and write posts to meet engagement targets.
• Manage social content calendar aligned with Seacoast Series and events.
• Optimize social media ad campaigns.
• Analyze keywords to identify messaging trends.
• Oversee digital outreach marketing and outreach funnel execution.
• Lead Digital team in social media, photo and video creation/editing.
• Establish social media guidelines and best practices.
• Collaborate with Creative team to support departments and share wins.
• Participate in weekly staff meetings and one-on-one / All-Staff meetings.
• Support team goals through teamwork and additional duties.

Skills

Social strategy

Campaign creation

Content calendar management

Ads optimization

Analytics

Team leadership

Best practices

Cross-functional collaboration

Writing skills

Education

Bachelor's degree in Marketing/Advertising or related field

Job description

Location: Mount Pleasant, SC

Hours: Full time, 30 hours

This position reports to: Executive Pastor of Seacoast Experience

The Mission: The Director of Social Media helps to support the overall mission of Seacoast to help others Find God, Grow their Faith, Discover their Purpose and Make a Difference. The Director of Social Media will lead a team to use social media and digital platforms as a tool to help assist the ministries of Seacoast reach people in creative, effective & meaningful ways.

Key Responsibilities:

• In partnership with Executive Pastor of Seacoast Experience, set social strategy for Seacoast church
• Create campaigns and write social posts that meet engagement targets
• Manage social content calendar in connection to Seacoast Series and events
• Optimize social media ad campaigns
• Analyze keywords to identify messaging and content trends
• Oversee digital outreach marketing strategy and execution of outreach funnel
• Team Leader
• Lead Digital team in social media, photo and video creation and editing
• Lead organization in social media guidelines, best practices, and recommending strategies to increase engagement
• Collaborate with Creative team in ways to best support each other, steward resources betweenn departments and promote each other's ideas and wins
• Team Player
• Actively participate in weekly staff meetings; attend one-on-one meetings with leader, and attend monthly All-Staff meeting
• Support the goals of the team by demonstrating teamwork and performing other duties as requested

Job Essentials:

• Christ Follower (As a religious organization Seacoast Church makes hiring decisions that are aligned to our faith and beliefs)
• Bachelor’s Degree in Marketing, Advertising, or related field preferred
• Minimum 5 years of relevant marketing experience required, with at least 1 year leading a team preferred
• Knowledge of Seacoast Brand, mission, voice, and carry the heart of the house through our digital presence
• High level of understanding of popular social networks – design, functionality, users and analytics
• Exceptional communication and writing skills
• Live and drive Seacoast cultural values to Love God. Love People. Make it Better. And Have a Good Attitude.