Marketing Director

The Mortgage Exchange; Indiana (PA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading mortgage banking firm is seeking a dynamic Marketing Manager to drive brand growth and execute marketing strategies. The ideal candidate will utilize a mix of digital and traditional marketing techniques, overseeing campaigns across channels. Responsibilities include managing SEO initiatives, social media marketing, and performance analytics. Candidates should have a strong background in digital strategies, content creation, and data-driven decision-making. This role is essential for enhancing brand visibility and engagement through innovative campaigns.

Qualifications

• Strong expertise in SEO and digital marketing strategies.
• Proficient in Adobe Creative Suite for content creation.
• Experience with WordPress development and HTML editing.
• Knowledge of social media advertising tools.
• Ability to analyze campaign data using analytics tools.
• Excellent copywriting skills for engaging content.

Responsibilities

• Develop and implement integrated marketing strategies across multiple channels.
• Manage SEO initiatives to improve website ranking and organic traffic.
• Oversee social media marketing campaigns including paid advertising.
• Utilize marketing automation tools for nurturing leads.
• Create compelling content for blogs, emails, and product descriptions.
• Analyze performance metrics to optimize campaign effectiveness.

Skills

SEO

Digital marketing

Content marketing

Performance marketing

Multichannel marketing strategies

Copywriting

Data analysis

Social media advertising

Tools

Adobe Creative Suite

WordPress

Google Analytics

Marketing automation platforms

Job description

Overview

The Mortgage Exchange (ME) is a trusted mortgage banker specializing in residential home financing. Our mission is to make the loan process quick, stress-free, and personalized, helping borrowers find mortgage solutions tailored to their unique needs. Partnering with top investors across the country, ME offers competitive loan programs and rates, including Conventional, FHA, JUMBO, USDA, and VA financing. With a highly-skilled team, we are committed to providing expert guidance for both purchases and refinances. ME is an Equal Housing Lender and operates under strict regulatory compliance to ensure top-tier service for all clients.

Job Summary

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will develop and execute comprehensive marketing strategies across multiple channels, utilizing a blend of digital and traditional marketing techniques. This role requires a strategic thinker with expertise in SEO, social media marketing, content creation, and analytics to effectively reach target audiences and achieve business objectives. The Marketing Manager will oversee campaigns, manage marketing automation tools, and coordinate with sales and product teams to optimize performance and ROI. Join our team as a Marketing Manager to lead innovative campaigns that elevate our brand presence across all channels while leveraging your expertise in digital strategies and analytics for measurable success.

Responsibilities

• Develop and implement integrated marketing strategies across digital, social media, print, and other channels to enhance brand visibility and engagement.
• Manage SEO initiatives to improve website ranking and organic traffic through keyword research, content optimization, and technical audits.
• Oversee social media marketing campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter, including paid advertising like Facebook Advertising and Google AdWords.
• Utilize marketing automation tools to nurture leads, segment audiences, and streamline campaign workflows.
• Create compelling content for blogs, email campaigns, landing pages, and product descriptions using copywriting best practices.
• Analyze performance metrics using Google Analytics, Google AdWords, and other analytics tools to measure campaign effectiveness and inform future strategies.
• Coordinate with sales teams on advertising sales efforts and B2B marketing initiatives to generate leads and increase conversions.
• Manage multichannel marketing campaigns including email marketing, e-commerce promotions, print advertising, and product management activities.
• Conduct market research to identify trends, customer needs, and competitive insights that inform strategic planning.
• Oversee budgeting for marketing projects ensuring efficient allocation of resources across campaigns.

Qualifications

• Strong expertise in SEO, digital marketing, content marketing, performance marketing, and multichannel marketing strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation.
• Experience with WordPress development including HTML editing for website updates.
• Knowledge of social media platforms’ advertising tools such as Facebook Advertising and Google AdWords.
• Familiarity with marketing automation platforms for campaign management.
• Ability to analyze data using Google Analytics and other analytics tools to optimize campaign performance.
• Excellent copywriting skills with the ability to craft engaging content tailored to target audiences.
• Strong understanding of e-commerce platforms and product management processes.
• Effective research skills to stay updated on industry trends and emerging technologies in digital marketing.
• Proven ability in sales support activities related to advertising sales efforts.
• Budgeting experience for planning large-scale campaigns while maintaining cost efficiency.