Marketing Specialist

CMG Financial; Northern (KY); Hybrid; USD 50,000 - 62,000; Full time

Job summary

CMG Financial seeks a Marketing Specialist to manage in-house marketing strategy and drive sales marketing through the company CRM, SEO platform, and social media. You will coordinate and deploy marketing campaigns, monitor deadlines, and ensure effective communication across teams.

The role emphasizes data-driven decision making, campaign optimization, and maintaining marketing systems to reflect branding, with coordination alongside leadership to meet objectives.

Qualifications

• Bachelor’s degree in Communications, Marketing, Business, or related field, or equivalent experience.
• Extreme attention to detail.
• Ability to manage multiple projects with competing deadlines.
• Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Strong written and verbal communication.
• High integrity and interpersonal skills.

Responsibilities

• Assist Sales staff with database harvesting via dynamic data searches.
• Promote individuals' branding using social media.
• Review and strategize campaign deployments based on data.
• Provide weekly status reports on goals and progress.
• Coordinate execution of marketing plans to achieve objectives.
• Maintain internal marketing systems reflecting branding.
• Conduct meetings with Sales staff and report on outcomes.
• Identify process improvements for efficiencies.
• Oversee day-to-day tasks of the marketing strategic plan.
• Attend bi-weekly meetings and update internal reporting systems.
• Make timely updates to internal reporting systems.

Skills

Attention to detail

Project management

Communication skills

Interpersonal skills

Integrity

Education

Bachelor’s degree in Communications, Marketing, Business

Tools

Outlook

Word

Excel

PowerPoint

Job description

The Marketing Specialist will manage an in-house marketing strategy to help assist in sales marketing through company provided CRM, SEO platform, and social media. This individual will be responsible for the coordination and deployment of marketing campaigns. Candidates will be required to obtain an in-depth understanding of systems and meeting certain deadlines.

ESSENTIAL DUTIES and RESPONSIBILITIES, includes the following responsibilities, but not limited to:

• Assist Sales staff harvest existing database through dynamic data searches
• Use Social Media to promote individuals branding
• Review and strategize potential deployments based off individual’s data
• Ensure project control and communication of projects. Provide weekly status reports on project goals and completion.
• Coordinates execution of marketing plans to achieve marketing objectives.
• Ensure proper communication during network interruptions/resolutions
• Partner with the team lead and Director of Marketing on strategy and execution on internal marketing program and projects
• Update Marketing systems to reflect sales branding
• Running individual meetings with select Sales staff
• Assess current process and look for opportunities for efficiencies
• Other projects and assignments as needed
• Oversees day to day tasks of Marketing strategic plan
• Conducts bi-weekly meetings and is accountable to update internal reporting systems
• Make timely updates to internal reporting systems

QUALIFICATIONS AND EXPERIENCE:

• Bachelor’s degree in Communications, Marketing, Business, etc. or equivalent experience
• Extreme attention to detail.
• Ability to manage multiple projects at the same time with concurrent deliverables.
• Proficient in Microsoft suite of product; Outlook, Word, Excel, PowerPoint etc.
• Ability to work in a fast-paced fluid environment.
• Excellent communication skills both written and verbal.
• High level of integrity.
• Interpersonal Skills.

NOT REQUIRED BUT NICE TO HAVE:

• Experience in the mortgage industry.
• Experience in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Flash.
• Experience in working with a CRM, Social CRM and SEO systems

SUPERVISORY RESPONSIBILITIES:

Direct Reports: N/A

PHYSICAL and ENVIRONMENTAL CONDITIONS:

This role operates in an ADA compliant office environment, utilizing typical office equipment and tasks including computer work. The position may involve partial stationary positions and moving throughout the day. Flexibility to work overtime to meet project deadlines is required.

COMPENSATION:

CMG pays a competitive base which ranges from $24.00 - $30.00 per hour.Factors that affect base salary may include: Marketing experience, overall knowledge of mortgage industry, number of years worked in mortgage industry, computer skills, customer service experience specific to working with mortgage lenders, and education.