Marketing Director

Jobot; Franklin (TN); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Health insurance

Dental insurance

Vision insurance

Maternity and paternity leave

401(k) with company match

Volunteer hours during work time

Professional development and designat​

Job summary

Jobot in Franklin, TN is seeking a Marketing Director to lead and elevate the firm''s marketing function. This hands-on role focuses on shifting from reactive marketing to a proactive, revenue-driven strategy.

The ideal candidate will mature the marketing function with capabilities in brand awareness, organic lead generation, digital visibility, and growth, while guiding a small internal team and external partners.

Qualifications

• 5-10 years of progressive marketing experience with strategy ownership.
• Proven success developing programs that drive growth, leads or acquisition.
• Strong direct-to-consumer marketing experience: attract, educate, nurture, and convert customers.
• Broad marketing background: digital, content, social, SEO, branding, events, and campaigns.
• Experience managing employees, agencies, vendors, or cross-functional marketing resources.
• Ability to balance strategy with hands-on execution in a small, entrepreneurial setup.
• Strong analytical mindset using marketing data to guide investments.
• Excellent written and verbal communication skills with sales and executive leadership.

Responsibilities

• Develop and lead the firm's overall marketing strategy, aligning initiatives with growth and revenue objectives.
• Build a proactive, measurable marketing plan focused on generating awareness, engagement, and qualified organic leads.
• Lead, mentor, and develop a small internal marketing team including a Marketing Coordinator and Events Manager.
• Manage the firm's relationship with its external marketing agency, ensuring alignment with broader strategy.
• Develop and execute a comprehensive content and social media strategy to expand reach and establish advisors as trusted voices in the market.
• Improve the firm's SEO strategy and visibility across traditional and AI-powered search platforms.
• Identify opportunities to improve website performance, conversion paths, and organic lead generation.
• Establish a consistent, recognizable brand across digital channels, events, and client-facing materials.
• Partner with sales and leadership to ensure marketing supports business development and client acquisition.
• Develop campaigns that communicate the firm's value proposition to consumers and prospective clients.
• Establish KPIs and reporting to measure marketing effectiveness including organic traffic, engagement, and lead generation.
• Oversee marketing campaigns, events, content calendars, brand initiatives, and external vendors.
• Identify new marketing channels to reach prospective clients in Nashville and beyond.
• Ensure activities follow regulatory requirements.

Skills

Marketing leadership

Strategic planning

Analytics

Digital marketing

SEO

Content strategy

Branding

Campaign management

Team leadership

Tools

CRM platforms

Agency management

Job description

Marketing Director

$130000 - $150000 per year | Franklin, TN | On-site | Permanent

Experienced marketing leader needed for fast growth wealth management firm!

A bit about us:

A growing financial services firm in the Greater Nashville area is seeking a Marketing Director to lead and elevate its marketing function. This is an opportunity for a hands-on marketing leader to step into a highly visible role and build a more strategic, proactive, and revenue-focused marketing organization.

The ideal candidate is a well-rounded marketing generalist who can think strategically while remaining comfortable executing. This individual will help transition the firm from primarily reactive and event-driven marketing to a proactive strategy focused on brand awareness, organic lead generation, digital visibility, and business growth.

Why join us?

• Unlimited PTO
• Standard health, dental, vision
• Maternity and paternity leave
• 401(k) with company match
• Volunteer hours during work time
• Professional development and designation support (e.g., CFA, marketing certifications)

Job Details

Key Responsibilities

• Develop and lead the firm's overall marketing strategy, aligning initiatives with growth and revenue objectives.
• Build a proactive, measurable marketing plan focused on generating awareness, engagement, and qualified organic leads.
• Lead, mentor, and develop a small internal marketing team consisting of a Marketing Coordinator and Events Manager.
• Manage the firm's relationship with its external marketing agency, ensuring priorities, messaging, campaigns, and deliverables align with the company's broader strategy.
• Develop and execute a comprehensive content and social media strategy designed to expand reach, strengthen engagement, and establish the firm's advisors as trusted voices in the market.
• Improve the firm's SEO strategy and visibility across traditional and AI-powered search platforms.
• Identify opportunities to improve website performance, conversion paths, calls to action, landing pages, and organic lead generation.
• Establish a consistent and recognizable brand across digital channels, events, advisor communications, marketing collateral, and client-facing materials.
• Partner closely with sales and firm leadership to ensure marketing activities support business development and client acquisition goals.
• Develop campaigns that effectively communicate the firm's value proposition to consumers and prospective clients.
• Establish KPIs and reporting to measure marketing effectiveness, including organic traffic, engagement, lead generation, conversion, and campaign performance.
• Oversee marketing campaigns, events, content calendars, brand initiatives, and external vendors.
• Identify new marketing channels and opportunities that can help the firm reach prospective clients in the Greater Nashville market and beyond.
• Ensure marketing activities within the financial services environment follow applicable firm policies and regulatory requirements.

Qualifications

• 5-10 years of progressive marketing experience, ideally with experience owning or leading marketing strategy.
• Proven success developing marketing programs that contribute to business growth, lead generation, or customer acquisition.
• Strong direct-to-consumer marketing experience with an understanding of how to attract, educate, nurture, and convert prospective customers.
• Broad marketing background encompassing digital marketing, content, social media, SEO, branding, events, and campaign strategy.
• Experience managing employees, agencies, vendors, or cross-functional marketing resources.
• Ability to balance high-level strategy with hands-on execution in a smaller, entrepreneurial organization.
• Strong analytical mindset with experience using marketing performance data to determine where to invest time and resources.
• Excellent written and verbal communication skills with the ability to work closely with sales and executive leadership.
• Demonstrated track record of taking ownership, improving existing marketing programs, and bringing new ideas to an organization.

Preferred Background

• Experience in wealth management, financial services, mortgage, banking, insurance, or another consumer-focused financial business is strongly preferred but not required.
• Candidates from other professional services industries, such as legal, accounting, consulting, or similar relationship-driven businesses, may also be well suited for the role.
• Experience marketing higher-consideration services where trust, education, reputation, and relationships influence the buying decision is highly desirable.
• Familiarity with marketing in a regulated industry is a plus.

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

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