Marketer

Bayside Post-Acute; Miami (FL); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Benefits package

Paid time off

Career growth

Continuing education

Supportive leadership

Positive impact on residents

Job summary

Bayside Post-Acute in Florida seeks a Marketing Director to develop and execute a strategic marketing plan, build brand awareness, generate high-quality leads, and maintain maximum occupancy.

You will build community relationships, manage marketing campaigns, and create promotional materials while ensuring the marketing budget is adhered to. Requires 2+ years in marketing/sales and a high school diploma.

Qualifications

• Minimum of a High School Diploma.
• At least 2 years of relevant experience in sales, marketing, public relations, or advertising.
• Strong knowledge of computer systems, including email, and experience developing multi-media campaigns.
• Exceptional telephone and communication skills, with a specific desire to work closely with senior adults.

Responsibilities

• Develop and execute a comprehensive facility marketing plan, identifying short-term and long-term goals through market research and competitor analysis.
• Manage the entire sales process, including handling inquiries, facility tours, and closing to maintain maximum occupancy.
• Build and maintain strong community relationships by identifying speaking opportunities and educating medical professionals on new services.
• Manage marketing databases and ensure follow-up contact with prospects to drive admissions.
• Create and distribute promotional materials for internal and external audiences.
• Manage individual marketing campaign finances and adhere to the budget.

Skills

Communication skills

Public relations

Campaign management

Education

High School Diploma

Tools

Email management systems

Job description

Salary Range: $70,000.00 To $120,000.00 Annually

Skilled Nursing Facility | Florida

We are seeking a compassionate and dependable Marketer to join our skilled nursing facility team in Florida. In this role, responsible for developing and executing a strategic marketing plan to build brand awareness, generate high-quality leads, and maintain maximum occupancy. The Marketing Director will be responsible for developing strong community relationships and generating admissions through referrals.

What You’ll Do

Develop and execute a comprehensive facility marketing plan, identifying both short-term and long-term goals through market research and competitor analysis.

Manage the entire sales process, including handling initial inquiries, conducting facility tours, and closing to maintain maximum occupancy.

Build and maintain strong community relationships by identifying public speaking opportunities and educating medical professionals on new services.

Manage marketing databases and ensure consistent follow-up contact with all prospects to drive admissions.

Create and distribute promotional materials, including articles, newsletters, bulletins, and multi-media advertisements for both internal and external audiences.

Manage individual marketing campaign finances and strictly adhere to the departmental budget.

Qualifications

Minimum of a High School Diploma.

At least 2 years of relevant experience in sales, marketing, public relations, or advertising.

Strong knowledge of computer systems, including email, and experience developing multi-media campaigns.

Exceptional telephone and communication skills, with a specific desire to work closely with senior adults.

The ability to work independently, manage multiple projects concurrently, and handle the mental/emotional stress of the position.

Must possess suitable transportation to visit potential residents, hospitals, and doctors, and be able to move intermittently throughout the workday.

Why Join Our Team?

• Comprehensive benefits package for eligible employees
• Paid time off and holiday pay
• Career growth and advancement opportunities
• Continuing education and training programs
• Supportive leadership and collaborative team environment
• Opportunity to positively impact residents’ lives every day

This position requires background screening through the Agency for Health Care Administration (AHCA)

Care Provider Background Screening Clearinghouse.

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, reli gion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, or any other legally protected characteristic