Marketing Director

Brown & Haley; Fife (WA); In loco; USD 85.000 - 100.000; Tempo pieno

Descrizione del lavoro

Brown & Haley is seeking a Marketing Director to lead the development and execution of a comprehensive marketing strategy across brand building, portfolio management, innovation, and consumer and shopper communications. This leadership role requires building and guiding a marketing team to realize the brand vision and business goals.

The Director will oversee programs from concept to execution, align with Sales, E-commerce, Retail, Product Development, and executive leadership to implement

Competenze

• Bachelor’s degree required
• Degree in Marketing, Business, Management, Finance, or a related field preferred
• MBA preferred but not required

Mansioni

• Lead, manage, and develop the marketing team with clear direction and performance expectations.
• Assign projects and deadlines while maintaining accountability for results.
• Balance strategic planning with hands-on execution of marketing activities.
• Collaborate with internal departments to align marketing with business objectives.
• Define and champion brand vision, growth strategy, and portfolio direction for Brown & Haley brands.
• Oversee digital marketing and social media initiatives with analytics to improve results.
• Plan promotions, product launches, and events, coordinating with retail and sales teams.
• Partner with cross-functional teams to support business initiatives and drive growth.
• Own and drive brand health KPIs.

Conoscenze

Brand management

Marketing strategy

Leadership

Cross-functional collaboration

Analytical thinking

Communication

Presentations

Formazione

Bachelor’s degree in Marketing/Business/Management/Finance or related field

MBA preferred

Descrizione del lavoro

The Marketing Director is responsible for leading the development and execution of the company's marketing strategy across brand building, portfolio management, innovation, and consumer and shopper communications. This is a leadership role requiring the ability to lead, manage, and develop a marketing team to achieve the company's brand vision and business goals.

The Marketing Director will oversee marketing programs from concept through execution, ensuring campaigns effectively support company sales goals, strengthen the brand, and engage consumers and customers. This position will work closely with Sales, E-commerce, Retail, Product Development, and executive leadership to develop and implement effective marketing initiatives.

Essential Duties and Responsibilities

include the following. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

• Lead, manage, and develop the marketing team, providing clear direction, priorities, and performance expectations.
• Assign projects and manage deadlines while maintaining accountability for results.
• Balance strategic planning with hands-on execution of marketing activities.
• Review team performance, provide coaching and feedback, and support professional development.
• Establish marketing calendars, priorities, and project timelines.
• Collaborate with internal departments to ensure marketing initiatives support overall business objectives.
• Define and champion the long-term vision, growth strategy, positioning, and portfolio direction for Brown & Haley brands, including ALMOND ROCA, Heart of ROCA, KRISPY SHARK, and FRUTASTIC, translating enterprise priorities and consumer insights into clear choices for each brand.
• Lead external agency partners and collaborate with Creative, Media, and cross-functional teams to develop and execute breakthrough, insight-driven marketing initiatives that drive consumer demand and strengthen brand affinity.
• Act as the brand voice in critical creative, media, and investment decisions, balancing brand-building impact with commercial priorities.
• Oversee the evolution of brand identity and design, ensuring that every expression of the ROCA brand strengthens consistency, distinctiveness, and long-term relevance.
• Identify and capitalize on opportunities to build brand equity and drive incremental demand across gifting, seasonal occasions, personal indulgence, sharing occasions, and other strategic platforms, supported by clear success metrics and disciplined resource allocation.
• Own and drive brand health KPIs.

Digital Marketing & Social Media

• Oversee digital marketing initiatives and work closely with E-commerce to develop promotions and campaigns that increase online sales and customer engagement.
• Develop and oversee social media strategies and content calendars for the company's brands. Identify opportunities to increase brand awareness and customer engagement.
• Monitor digital marketing performance and use analytics to improve results.
• Lead paid advertising and other digital marketing initiatives as appropriate.

Promotions, Events & Brand Development

• Plan and lead the team to execute promotional campaigns, product launches, seasonal initiatives, and special events.
• Coordinate marketing support for retail stores, community events, pop-up stores, and other company activities.
• Lead the team to develop promotional materials, signage, displays, and other marketing collateral.
• Partner with Sales, E-commerce, Retail, Product Development, and other departments to support business initiatives.
• Lead the development of marketing materials and integrated campaigns that support sales objectives and drive business growth.

Additional Responsibilities

• Other duties as assigned.
  

Location

Fife, WA, 98424

Salary

$85,000 - $100,000

The Marketing Director is responsible for leading the development and execution of the company's marketing strategy across brand building, portfolio management, innovation, and consumer and shopper communications. This is a leadership role requiring the ability to lead, manage, and develop a marketing team to achieve the company's brand vision and business goals.

The Marketing Director will oversee marketing programs from concept through execution, ensuring campaigns effectively support company sales goals, strengthen the brand, and engage consumers and customers. This position will work closely with Sales, E-commerce, Retail, Product Development, and executive leadership to develop and implement effective marketing initiatives.

Essential Duties and Responsibilities

include the following. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

• Lead, manage, and develop the marketing team, providing clear direction, priorities, and performance expectations.
• Assign projects and manage deadlines while maintaining accountability for results.
• Balance strategic planning with hands-on execution of marketing activities.
• Review team performance, provide coaching and feedback, and support professional development.
• Establish marketing calendars, priorities, and project timelines.
• Collaborate with internal departments to ensure marketing initiatives support overall business objectives.
• Define and champion the long‑term vision, growth strategy, positioning, and portfolio direction for Brown & Haley brands, including ALMOND ROCA, Heart of ROCA, KRISPY SHARK, and FRUTASTIC, translating enterprise priorities and consumer insights into clear choices for each brand.
• Lead external agency partners and collaborate with Creative, Media, and cross‑functional teams to develop and execute breakthrough, insight‑driven marketing initiatives that drive consumer demand and strengthen brand affinity.
• Act as the brand voice in critical creative, media, and investment decisions, balancing brand‑building impact with commercial priorities.
• Oversee the evolution of brand identity and design, ensuring that every expression of the ROCA brand strengthens consistency, distinctiveness, and long‑term relevance.
• Identify and capitalize on opportunities to build brand equity and drive incremental demand across gifting, seasonal occasions, personal indulgence, sharing occasions, and other strategic platforms, supported by clear success metrics and disciplined resource allocation.
• Own and drive brand health KPIs.

Digital Marketing & Social Media

• Oversee digital marketing initiatives and work closely with E-commerce to develop promotions and campaigns that increase online sales and customer engagement.
• Develop and oversee social media strategies and content calendars for the company's brands. Identify opportunities to increase brand awareness and customer engagement.
• Monitor digital marketing performance and use analytics to improve results.
• Lead paid advertising and other digital marketing initiatives as appropriate.

Promotions, Events & Brand Development

• Plan and lead the team to execute promotional campaigns, product launches, seasonal initiatives, and special events.
• Coordinate marketing support for retail stores, community events, pop‑up stores, and other company activities.
• Lead the team to develop promotional materials, signage, displays, and other marketing collateral.
• Partner with Sales, E-commerce, Retail, Product Development, and other departments to support business initiatives.
• Lead the development of marketing materials and integrated campaigns that support sales objectives and drive business growth.

Sales & Cross-Functional Support

• Partner with Sales, E-commerce, Retail, Product Development, and other departments to support business initiatives.
• Lead the development of marketing materials and integrated campaigns that support sales objectives and drive business growth.

Additional Responsibilities

• Other duties as assigned.
  

Position Requirements

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities.

Education:

• Bachelor’s degree required
• Degree in Marketing, Business, Management, Finance, or a related field preferred
• MBA preferred but not required

Related Experience:

• 7+ years of relevant experience in brand management, marketing, innovation, strategy, media, or creative.
• Consumer products experience required; food industry experience preferred.
• Demonstrated experience developing and executing long‑term brand strategies and annual brand plans based on consumer insights, market intelligence, and business priorities.
• Experience leading brand activation initiatives, including consumer campaigns, creative development, media planning, and engagement programs.
• Strong analytical, strategic thinking, and problem‑solving capabilities, with the ability to translate insights into action.
• Proven ability to influence and collaborate with cross‑functional teams in a fast‑paced environment.
• Excellent communication, storytelling, and presentation skills.
• Ability to work effectively in a matrix organization and manage multiple priorities.
• Demonstrated people leadership and team development capabilities.