Marketing Director

Weitz; Des Moines, Northern (IA, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Pay

Bonus Program

Benefits Package

401K with match

PTO

Job summary

The Weitz Company seeks a Marketing Director to lead nationwide marketing efforts from our Des Moines corporate office. The role oversees branding, digital campaigns, and PR, with 25% travel across the United States.

Responsibilities include guiding the marketing team, coordinating with Business Development and Unit leaders, and driving demand-generation and proposal strategy to support growth. Strong leadership and analytics are essential.

Qualifications

• Education and experience in marketing, PR, or communications.
• Minimum 10 years in marketing with leadership and campaign experience.
• Experience in construction industry preferred but not required.

Responsibilities

• Lead and manage the Marketing team, coaching and performance oversight within a matrix organization.
• Plan and execute product-line and local-office marketing initiatives, including RFP strategy and presales support.
• Maintain brand standards across digital and traditional channels.
• Plan and execute digital marketing campaigns and presales initiatives to support business goals.
• Oversee development of marketing tools and content for proposals and interviews.
• Establish and track performance metrics and ROI on marketing investments.
• Lead external communications, media relations, and PR strategies.
• Manage relationships with HR, vendors, media partners, and marketing peers.

Skills

Leadership

Strategic planning

Brand management

Public relations

Digital marketing

Proposal strategy

Team development

Analytical skills

Negotiation

Vendor management

Education

Bachelor's degree in Marketing/Communications

Tools

Microsoft Office

Adobe InDesign

SEO/web analytics tools

Content management systems

Job description

Our Company views employees as our most valuable asset, and the key to our success. We are committed to growing a diverse and inclusive culture that inspires, motivates, and continuously improves. Community involvement, employee empowerment, and strong relationships makes The Weitz Company a great place to work.

The Weitz Company is seeking a Marketing Director to be located out of our corporate office in Des Moines, IA. This candidate will lead all Marketing functions throughout the United States. Business travel is required up to 25% for this position.

The Marketing Director leads the execution of marketing, communications, and public relations initiatives that support business development and growth objectives. This role partners closely with Business Development and Business Unit leaders to support priority pursuits through proposal strategy, presales marketing, targeted digital campaigns, and demand-generation efforts. The Marketing Director ensures consistent brand execution across product lines, subsidiary entities and local offices, manages and develops marketing staff, and tracks performance metrics to evaluate effectiveness and return on marketing investments. This role has direct and indirect supervisory responsibility for marketing personnel and reports to the Executive Vice President of Strategy Execution.

What You’ll Do Every Day:

• Lead and manage the Marketing team, providing day-to-day direction for shared services and direct reports, coaching, and performance oversight while effectively working within a matrixed organization.
• Collaborate with Business Development and Business Unit leaders to plan and execute product-line and local-office marketing initiatives, including RFP strategy, proposal development, and presales marketing support.
• Implement and maintain brand standards and marketing plans across company entities, ensuring consistent application across digital and traditional channels.
• Plan and execute digital marketing efforts, including targeted campaigns, social media strategy, and presales initiatives that support business development goals.
• Oversee development of marketing tools and content, including video and presentation assets, to support proposals, interviews, and other marketing needs.
• Establish and track performance metrics, monitoring results and reporting on effectiveness and return on marketing investments.
• Lead external communications and public relations, serving as the primary media contact, identifying spokespersons, and overseeing PR and crisis management strategies.
• Manage internal and external relationships, working with Human Resources, vendors, media partners, and marketing peers to support communication and marketing initiatives.

What We’re Looking For:

• Education: A college degree in Marketing, Public Relations, Communications or Business Management is required. An equivalent combination of education and experience will be considered.
• Experience: A minimum of ten (10) years of marketing and communications experience is required. Involvement in public relations and previous construction experience preferred, but not required.
• Skills: A qualified candidate will demonstrate initiative, independent judgment, influence, project management and analytical skills. They should also demonstrate strong negotiation, leadership, business acumen, business relationships, and decision-making abilities. Experience in selection and management of external marketing and communications consultants and vendors is required.
• Technology: Proficiency in Microsoft Office Suite (Word, Outlook, PowerPoint) and Adobe InDesign, with the ability to learn other specific software. Execution history of SEO improvements, digital marketing campaigns, web analytics and external marketing measurement tools is required.

What We Offer:

• Competitive Pay
• Rewarding Bonus Program
• Comprehensive Benefits Package with Tax-Advantaged HSA and FSA offerings
• Employer-Paid Short and Long Term Disability Programs
• Employer-Paid Life Insurance
• Generous Paid Time Off Provisions
• 401K Retirement Savings Plan With Company Match
• Tuition ReimbursementFully Paid Parental Leave
• Voluntary Products including Critical Illness Insurance and Accident Insurance
• Corporate Wellness Program with Wellness Time Off and Rewards

Visa sponsorship is not available for this position at this time.

The Company is an Aff ... All qualified applicants will receive consideration for employment (minorities, females, veterans, individuals with disabilities, sexual orientation, gender identity, or other protected categories in accordance with state and federal laws). The Company is a drug and alcohol free workplace and background checks are required if applicable. Click here to review our Privacy Notice.