Marketing Director

Ghafari Associates, LLC; Fort Worth (TX); Hybride; USD 120 000 - 180 000; Plein temps

Résumé du poste

The Marketing Director at Ghafari Associates will shape and execute the firm's marketing strategy to drive business growth and client acquisition. You will lead a distributed team across 11 global offices in a matrix organization, aligning marketing and sales plans with the firm’s objectives.

You will oversee brand identity, digital marketing, content creation, events, and budget management, using analytics to optimize campaigns and report ROI to executive leadership, while expanding market

Qualifications

• Bachelor’s degree in marketing, PR, business, journalism, or related field.
• MBA or advanced marketing degree is a plus.
• 10+ years of marketing experience with 5+ years of direct management responsibility.
• Architecture/Engineering/Construction or real estate industry experience preferred.
• Proven track record driving sales growth domestically and internationally.
• Experience building and growing a marketing team.

Responsabilités

• Lead a distributed marketing team across global offices.
• Develop and execute a comprehensive marketing strategy.
• Create strategies to reach and engage new target markets and client segments.
• Oversee brand identity and ensure consistent messaging across channels.
• Lead digital marketing: website, online advertising, social media, email, SEO/SEM.
• Plan events and conferences to boost visibility and client engagement.
• Develop and manage the marketing budget and monitor ROI.
• Provide data-driven reports to executive leadership.

Connaissances

Leadership

Strategic thinking

Organization

Verbal communication

Business writing

Mentoring staff

ROI tracking

Microsoft Office

Formation

Bachelor’s degree in marketing, PR, business, journalism, or related field

MBA preferred

Outils

Adobe Creative Suite

Deltek Vantagepoint

OpenAsset

Joist AI

Description du poste

Job Description

General Summary

The Marketing Director plays a vital role in shaping and executing Ghafari’s marketing strategy to drive business growth and client acquisition.

The ideal candidate must be comfortable and have experience working in a matrix organization, developing and executing strategic marketing and sales plans, creating efficiency-driven processes, collaborating globally, driving innovation, and integrating acquired marketing and sales forces.

Essential Job Functions

• Manage a distributed team of marketing coordinators that support all 11 of the firm’s global offices
• Develop and implement a comprehensive marketing strategy aligned with the firm's overall business objectives
• Create strategies to effectively reach and engage new target markets and client segments
• Oversee the development, maintenance, and extension of the firm's brand identity
• Ensure consistency in messaging and branding across all marketing channels
• Conduct market research to stay informed about industry trends, client needs, and competitor activities
• Use market insights to inform marketing strategies and identify new opportunities
• Collaborate with client-facing teams to understand client needs and expectations
• Develop and implement strategies to enhance client satisfaction and loyalty
• Oversee the creation of high-quality, relevant content for various marketing channels (website, social media, whitepapers, etc.), ensuring that it aligns with the firm's messaging and resonates with its target audience
• Lead digital marketing efforts, including website content management, online advertising, social media, email campaigns, and search / answer engine optimization
• Analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven decisions
• Plan and execute events, conferences, and seminars to enhance the firm's visibility and attract potential clients
• Develop and manage the marketing budget, allocating resources effectively to achieve maximum impact and monitoring ROI
• Use analytics tools to track KPIs, optimize marketing strategies, and provide regular reports to executive leadership
• Work with various stakeholders to keep client database up to date
• Develop, document, and implement efficiency-enabling processes and identify and vet tools and technologies that facilitate such processes
• Draft executive-level communications distributed internally and / or externally

Employment Qualifications

Education

• Bachelor’s degree in marketing, public relations, business, journalism, or related field required
• Master of Business Administration a plus

Experience

• 10+ years of marketing experience with 5+ years of direct management responsibility
• Architecture / Engineering / Construction or real estate industry experience strongly preferred
• A proven track record of success in driving sales growth both domestically and internationally
• Experience developing and growing a marketing team

Skills / Competencies

• A leader and strategic thinker capable of driving marketing initiatives that contribute to the firm's success in competitive markets
• Superior organization and planning skills
• Excellent verbal communication, presentation, and interpersonal skills
• Excellent business writing and editing skills
• A process-oriented and highly organized leader with experience managing and mentoring junior- and senior-level staff alike
• Verifiable ROI and sales tracking, analysis, and reporting skills
• Computer literacy for all major business programs and email systems; proficiency in Microsoft Office programs required, knowledge of Adobe Creative Suite programs required, experience with Deltek Vantagepoint and OpenAsset preferred, experience with Joist AI a plus

About Us

At Ghafari Associates, we don’t just design buildings—we help shape the future of the industries we serve. As a global leader in architecture, engineering, and consulting, we partner with clients to deliver forward-thinking solutions that transform how people work, manufacture, and connect.

Our strength lies in our people. We bring together curious minds, technical experts, and creative problem-solvers who thrive on collaboration and innovation. Whether supporting major industrial programs or advancing federal and commercial projects, our teams are empowered to make a meaningful impact—both for our clients and within our communities.

We are committed to investing in our employees’ financial, physical, and emotional well-being, as well as their professional growth. Through robust training, licensure support, internships, mentorships, and tuition reimbursement, we provide the resources our people need to build rewarding careers while making a lasting difference in the communities we are proud to call home.

Ghafari Associates is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state or local laws. As a federal contractor, Ghafari Associates maintains affirmative action programs for individuals with disabilities and protected veterans in accordance with applicable laws.

Pay Transparency

Ghafari Associates will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Accommodation

Ghafari Associates is also committed to providing reasonable accommodation to individuals with disabilities in the employment application process.