Marketing Director

Apploi; Brantwood Manor (MA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Paid weekly

401k

Health Insurance (Medical, Dental, Vis

Vacation, Holiday and Sick Pay

Pay in lieu of benefits

Tuition Reimbursement

Various Discount Programs (Verizon, S

EAP (Employee Assistance Program)

Job summary

Royal is seeking a Marketing Director to lead regional marketing efforts for long-term care, sub-acute, and memory care services. You will develop regional marketing plans, partner with sales leadership, and manage budgets to drive growth and brand coherence across channels.

The ideal candidate has 5+ years in regional or B2B marketing, hands-on experience with CRM and marketing automation tools, and a track record of successful campaigns in healthcare settings.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of marketing experience, preferably regional or B2B.
• Proven track record of developing and executing marketing campaigns.
• Strong analytical skills with experience using marketing metrics.
• Excellent communication, presentation, and project management abilities.
• Ability to work cross-functionally with sales, product, and leadership teams.
• Willingness to travel within the assigned region as needed.
• Previous experience in healthcare settings is a plus.

Responsibilities

• Develop and implement regional marketing plans that support company growth goals.
• Partner with sales leadership to identify market opportunities and create targeted campaigns.
• Plan and execute events, trade shows, customer programs, and community engagement initiatives.
• Manage regional marketing budgets and track ROI on campaigns and activities.
• Analyze market trends, competitor activity, and customer insights to inform marketing strategies.
• Coordinate with corporate marketing teams to ensure brand consistency across all channels.
• Oversee digital, email, social media, and content marketing efforts within assigned regions.
• Monitor campaign performance and provide regular reporting on KPIs and business impact.
• Build relationships with local partners, vendors, media contacts, and industry organizations.
• Support product launches and promotional initiatives within regional markets.
• Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, etc.).
• Experience managing marketing budgets and vendor relationships.
• Knowledge of digital advertising, SEO, and social media marketing strategies.

Skills

Regional marketing

Campaign management

CRM & marketing automation

Budget management

Analytics

Cross-functional teamwork

Healthcare marketing

Travel flexibility

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

Salesforce

HubSpot

Marketo

Microsoft Office

Job description

Join our Caring Family as a Marketing Director!

Are you a passionate and dedicated person looking to make a real difference in the lives of residents? Royal invites you to become a vital part of our skilled nursing facility, where your skills and compassion will SHINE!

We offer impressive competitive rates. Enjoy the peace of mind that comes from weekly pay, tuition reimbursement, and an employee assistance program designed to support you both personally and professionally.

As the proud owners of Royal, AuthentiCare Health Centers continues an unwavering commitment to providing authentic care delivered with a genuine heart.

BENEFITS

• Paid weekly

• 401k

• Health Insurance (Medical, Dental, Vision)

• Vacation, Holiday and Sick Pay

• Pay in lieu of benefits

• Tuition Reimbursement

• Various Discount Programs (Verizon, Sprint, AT&T, Club Memberships, etc.)

• EAP (Employee Assistance Program)

At our centers, we pride ourselves on delivering the highest standards of personal care, while fostering a collaborative and innovative environment. As a Marketing Director, you will play a key role in providing exceptional long-term care, sub-acute care, and memory care. Your strong skills and commitment to resident-centered care will help us meet the evolving needs of those we serve.

If you are ready to join a compassionate team that values your contributions and growth, we want to hear from you!

RESPONSIBILITIES

Including, but not limited to:

• Develop and implement regional marketing plans that support company growth goals.

• Partner with sales leadership to identify market opportunities and create targeted campaigns.

• Plan and execute events, trade shows, customer programs, and community engagement initiatives.

• Manage regional marketing budgets and track ROI on campaigns and activities.

• Analyze market trends, competitor activity, and customer insights to inform marketing strategies.

• Coordinate with corporate marketing teams to ensure brand consistency across all channels.

• Oversee digital, email, social media, and content marketing efforts within assigned regions.

• Monitor campaign performance and provide regular reporting on KPIs and business impact.

• Build relationships with local partners, vendors, media contacts, and industry organizations.

• Support product launches and promotional initiatives within regional markets.

• Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, etc.).

• Experience managing marketing budgets and vendor relationships.

• Knowledge of digital advertising, SEO, and social media marketing strategies.

SKILLS

• Bachelor's degree in marketing, Business, Communications, or related field.

• 5+ years of marketing experience, preferably in regional, field, or B2B marketing.

• Proven track record of developing and executing successful marketing campaigns.

• Strong analytical skills with experience using marketing metrics and reporting tools.

• Excellent communication, presentation, and project management abilities.

• Ability to work cross-functionally with sales, product, and leadership teams.

• Willingness to travel within the assigned region as needed.

• Previous experience in long-term care or other healthcare settings is a plus.

• Detailed oriented with excellent follow-up skills.

• Ability to multi-task and work in a fast-paced environment.

• Excellent interpersonal skills.

• Knowledge of office technology

• Comfortability with Microsoft Office.

• Ability to learn new software programs.

• Previous experience in a skilled nursing facility.

• Must be capable of maintaining regular attendance

• Good verbal and written communication skills

• Must be able to maintain confidentiality regarding employee, resident and company

• proprietary information

• Must have the ability to relate professionally and positively and work cooperatively with patients, families, and other employees at all levels

• Must possess computer skills of the type and at a level necessary to accomplish the job.

We are proud to be an equal opportunity workplace and an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other status protected under applicable law.

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