Marketing Director

IM Digital; Boca Raton (FL); On-site; USD 150,000 - 190,000; Full time

Job summary

IM Digital is seeking a Marketing Director to architect a high-velocity demand engine and lead multi-channel ABM initiatives. You will partner with top technology ecosystems to drive net-new pipeline and accelerate revenue growth.

This role blends strategic leadership with hands-on execution, including co-owning the HubSpot CRM and shaping our LAER-driven pipeline. You will manage a significant budget, collaborate with CRO and VP teams, and set a bold, data-driven marketing agenda to scale IM

Qualifications

• 5+ years of B2B marketing experience within a commerce consultancy, system integrator, or SaaS ecosystem.
• Deep knowledge of Shopify, Adobe, SAP, Klaviyo, Bloomreach and other major commerce ecosystems.
• Mastery of HubSpot Enterprise and modern intent data platforms.
• Ability to strategize with C-level executives and execute campaigns hands-on.

Responsibilities

• Architect end-to-end multi-channel ABM campaigns with cross-functional teams.
• Own top-of-funnel conversion feeding the LAER lifecycle.
• Design and execute high-impact co-marketing initiatives leveraging MDF from ecosystem partners.
• Drive verticalized service-specific campaigns with Domain Principals and develop market narratives.
• Co-own HubSpot CRM with revenue leadership; architect workflows and attribution models.

Skills

B2B marketing

ABM

HubSpot Enterprise

Partnerships & MDF

Revenue operations

Tools

HubSpot

6sense

CRM platforms

Job description

Step into the arena as the first Marketing Director at IM Digital. This is your chance to architect a high-velocity demand generation engine, command a significant budget, and leverage elite technology partnerships with companies like Google Cloud, Anthropic, Adobe, Shopify, Klaviyo, Bloomreach and others to scale a premier consultancy into a global marketing powerhouse driving opportunities with the largest companies in the world.

About IM Digital

As a new class of commerce partner, we strategize, design, engineer, and launch comprehensive solutions that drive tangible outcomes for world-class brands & manufacturers. We operate as a championship sports team who possess the strategic, hypothesis-driven minds of strategic consultants and the commercial ownership of a bankers. We work exceptionally hard, push each other to innovate, and are obsessed with delivering TotalCare for our clients, partners, and each other.

The Marketing Director Role

To serve as the commercial "air-cover" for our complex go-to-market operations, transforming targeted enterprise account based marketing and elite technology partnerships into a highly qualified, pipeline demand engine that drives accelerating, measurable growth.

What You'll Architect & Own

• Architect end-to-end multi-channel Account-Based Marketing (ABM) campaigns in collaboration with cross-functional teams. You will own the top-of-funnel conversion that feeds our LAER (Land, Adopt, Expand, Renew) lifecycle.
• Design and execute high-impact co-marketing initiatives (webinars, whitepapers, field dinners) leveraging Market Development Funds (MDF) from ecosystems like Shopify, Adobe, and Klaviyo to drive net-new pipeline.
• Proactively drive verticalized service-specifc campaigns with our Domain Principals, extracting their deep technical expertise to develop compelling, market-facing narratives that position IM Digital as the definitive enterprise modernizer.
• Co-own our HubSpot CRM with revenue leadership, including the CRO, VP Sales, and VP Client Services, supporting by a robust Revenue Operations department. You will architect the workflows, intent data triggers (e.g., 6sense), and attribution models that enforce The IMD Standard of absolute pipeline visibility.
• Drive the core lexicon by ensuring every campaign clearly articulates how we deliver to our clients with TotalCare.

Qualifications

• 5+ years of B2B marketing experience within a commerce consultancy, systems integrator, or SaaS ecosystem.
• Deep operational knowledge of major commerce ecosystems (Shopify, Adobe, SAP, Klaviyo, Bloomreach) and the buyers who invest in them.
• Mastery of HubSpot Enterprise and modern intent data platforms.
• A true player-coach: you can strategize with C-level executives, yet you maintain the tactical ability to write the brief, draft the copy, and launch the campaign yourself.

Atributes

• You measure success exclusively in closed-won revenue and pipeline velocity, not vanity metrics like traffic or impressions. You are the CEO of your domain.
• You never bring a problem without a hypothesis. You operate with intellectual rigor, constantly testing, analyzing data, and pivoting strategies to maximize ROI.
• You thrive in a high-stakes, high-reward environment and can seamlessly matrix-manage RevOps, design, and content resources to hit aggressive commercial targets.

Elite Differentiators

• A proven, verifiable history of scaling a B2B pipeline from scratch to multi-millions.
• Direct experience extracting, managing, and maximizing complex partner co-marketing funds (MDF) with Tier-1 technology platforms.
• Demonstrated ability to convert field marketing events into highly qualified sales conversations within a strict 48-hour window.

Why IM Digital?

We are a high-performance culture built for A-players. We empower our leaders to Design, Develop, and Disrupt. The work is demanding, the pace is relentless, and the financial rewards—tied directly to your pipeline impact and revenue generation—are commensurate with the massive value you create.

IM Digital is an equal opportunity employer committed to fostering an inclusive, high-performance environment. We celebrate diversity and base all employment decisions on merit, competence, and business needs.