Marketing Director

Transform9; Birmingham (AL); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health coverage

401(k)

Paid time off

Job summary

Transform9 is seeking an accomplished marketing leader to own end-to-end marketing for our AI-driven healthcare solutions. You will shape positioning, build a demand engine, and enable the enterprise sales team, acting as a player-coach to set strategy and ship the work.

With 8+ years in B2B marketing and a track record in SaaS demand generation, you will drive full-funnel initiatives from brand to pipeline ownership, collaborate with cross-functional teams, and grow the marketing function in a

Qualifications

• 8+ years of B2B marketing with 3+ years leading the function or a team.
• Proven demand-gen results in B2B SaaS — ownership of a pipeline.
• Full-funnel fluency: brand through pipeline attribution.
• Strong writing—able to produce compelling copy.

Responsibilities

• Own a marketing-sourced pipeline goal, set with sales leadership.
• Build demand generation for physicians and health systems: events, ABM, content, paid, SEO.
• Turn client results into customer-evidence: case studies, ROI stories, references.
• Sharpen positioning against competitors in AI/healthcare marketing space.
• Create sales enablement assets: decks, ROI tools, battlecards.
• Develop and mentor the marketing team as the function grows.
• Leverage AI tools to accelerate production timelines.
• Report on CAC, pipeline contribution, and channel performance.

Skills

B2B Marketing

Demand generation

Branding

Content creation

Tools

Salesforce

HubSpot

Job description

Calling your doctor shouldn't be harder than seeing your doctor. But at most practices, patients wait on hold, front-office staff drown in ring queues, and revenue walks out the door with every missed call.

Transform9 builds AI agents that answer every call for physician practices — scheduling appointments, routing callers, and resolving routine requests in seconds, around the clock. Our agents integrate directly with each practice's EHR, practice management, and phone systems, and adapt to how their front office actually works.

Our agents have handled millions of patient calls for thousands of providers, cut average hold times by 90%, and decreased call abandonment by 80%. We're headquartered in Birmingham, AL, and growing fast.

About The Role

Our clients' outcomes are our best story — practices that stopped missing calls, cut hold times by 90%, and recovered revenue they didn't know they were losing. You'll own marketing end-to-end: positioning Transform9 in a fast-moving AI-for-healthcare market and building the demand engine that feeds our enterprise sales team. This is a player-coach role — you'll set strategy and ship the work.

What You'll Do

• Own a marketing-sourced pipeline goal, set with sales leadership — the share of qualified pipeline generated by marketing programs
• Build demand generation for physician groups and health systems: events (MGMA, specialty conferences), ABM, content, paid, SEO
• Turn client results into a customer-evidence engine: case studies, ROI stories, references
• Sharpen positioning against answering services, call centers, and other AI agent vendors
• Create sales enablement that helps AEs win: decks, case studies, ROI tools, battlecards
• Build the marketing team over time as the function grows
• Use AI tools fluently to compress production timelines — we expect AI to be core infrastructure for this role
• Report on CAC, pipeline contribution, and channel performance

Location

Full-time onsite at our Birmingham, AL office.

Requirements

• 8+ years of B2B marketing with 3+ years leading the function or a team
• Proven demand-gen results in B2B SaaS — you've owned a pipeline number, not just activities
• Full-funnel fluency: brand through pipeline attribution
• Strong writing — you can produce great copy yourself

Nice to have

• Healthcare marketing experience, especially selling into provider organizations
• Experience as a company's first marketing leader

Benefits

• Top-tier health coverage: medical, dental & vision
• 401(k)
• Paid time off + holidays, and paid parental leave

Transform9 is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Note: the Transform9 team will only email you from a transform9.com email address.