MARKETING DIRECTOR

Good Samaritan Hospital & Health Group; Bakersfield (CA); On-site; USD 187,000 - 200,000; Full time

Job summary

Good Samaritan Hospital & Health Group in California seeks a senior marketing leader to drive strategy for a multi-site healthcare network, including hospitals, clinics, and community wellness centers.

You will lead marketing, communications, and brand initiatives, manage budgets and grant-funded programs, and partner with executives to ensure consistent messaging and stakeholder engagement. Develop and execute digital campaigns to expand patient access and program growth.

Qualifications

• Bachelor's degree or foreign equivalent in Marketing, Communications, or closely related field.
• Five (5) years of progressive experience in marketing management/strategy for healthcare, nonprofit, or public sector organizations including budgets, contracts, and reporting within grant-funded projects.
• In the alternative, a Master's degree or foreign equivalent in Marketing, Communications, or closely related field.

Responsibilities

• Lead strategic marketing, communications, and brand initiatives for a multi-site healthcare network.
• Oversee development and execution of marketing programs supporting mission, growth, and patient/community engagement.
• Plan and manage marketing budgets, vendor contracts, and media partnerships for campaigns and events.
• Direct digital presence strategy including website management, social media, SEO/SEM, and online advertising.
• Conduct market research and data analysis to evaluate outreach effectiveness and community health needs.
• Coordinate internal communications to support employee engagement and recruitment campaigns.
• Supervise staff and external agencies, ensuring timely, high-quality deliverables and brand consistency.

Skills

Marketing leadership

Stakeholder engagement

Budget management

Grant-funded programs

Strategic communications

Education

Bachelor's degree in Marketing/Communications

Master's degree in Marketing/Communications

Tools

SEO/SEM tools

Job description

Description

• Lead strategic marketing, communications, and brand initiatives for a multi-site healthcare network, including hospitals, clinics, and community wellness centers.
• Oversee development and execution of marketing programs supporting organizational mission, service line growth, grant-funded initiatives, and patient and community engagement, while partnering with executive leadership to ensure consistent messaging and effective stakeholder outreach.
• Develop and implement marketing and communications strategies enhance healthcare network’s visibility and promote access to primary care, behavioral health, and community wellness services.
• Lead digital, print, and broadcast campaigns to expand patient outreach, promote new clinical programs, and increase healthcare service utilization.
• Manage corporate communications, including executive messaging, media relations, and engagement with government agencies, healthcare partners, and community organizations.
• Oversee marketing activities for grant-funded projects, ensuring timely deliverables, accurate reporting, and alignment with funding requirements.
• Plan and manage marketing budgets, vendor contracts, and media partnerships to ensure cost-effective execution of campaigns and events.
• Direct digital presence strategy, including website management, social media, SEO/SEM, and online advertising, to enhance patient access and engagement.
• Conduct market research and data analysis to evaluate outreach effectiveness, patient demographics, and community health needs.
• Coordinate internal communications to support employee engagement, recruitment campaigns, and organizational culture initiatives.
• Supervise marketing, communications, and creative staff, as well as external agencies, ensuring timely, high quality deliverables and brand consistency. Represent the healthcare network at public forums, community events, and conferences to build partnerships and promote health equity and service awareness.

Requirements

• Minimum Requirements: Bachelor's degree or foreign equivalent in Marketing, Communications, or a closely related field and
• Five (5) years of progressive experience in marketing management/strategy for healthcare, nonprofit, or public sector organizations including managing budgets, contracts, and reporting within grant-funded projects.
• In the alternative, a Master's degree or foreign equivalent in Marketing, Communications, or a closely related field.

Salary Description

Minimum $187,429.00 to Maximum 200,000