Marketing Director

Bakersfield Angels

Bakersfield (CA)

Hybrid

USD 70,000 - 110,000

Full time

2 days ago

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Benefits offered by this job

Health insurance (Anthem Blue Cross PP

Professional development and techReimb

PTO and holiday package

Job summary

Bakersfield Angels in Bakersfield, CA is seeking a full-time Marketing Director to lead our marketing and communications strategy. This in-office role includes a flexible Friday remote schedule and a chance to influence how we tell our story and engage supporters.

You will develop cohesive campaigns across social media, email, digital storytelling, events, and donor communications, working closely with leadership to translate our vision into creative, effective content that strengthens our brand

Qualifications

Proven experience in marketing, communications, social media, content creation, branding, storytelling, or a related field.
Strong storytelling, visual, and creative instincts.
Ability to develop an idea or strategy and carry it through to execution.

Responsibilities

Develop and execute a cohesive marketing and communications strategy aligned with Bakersfield Angels’ mission, programs, and fundraising priorities.
Strengthen the Bakersfield Angels brand across all communications and audience touchpoints.
Develop campaigns from concept through execution, including messaging, creative direction, timelines, distribution, and measurement.
Use audience insights, trends, and performance data to continually refine strategy.
Create marketing content across social media, email, website, campaigns, events, and donor communications.
Oversee photography, video, and other creative assets and work with staff to capture timely stories and content.
Partner with leadership to create marketing that supports fundraising, donor cultivation, events, sponsorships, and multi-year giving.

Skills

Marketing

Storytelling

Social media

Content creation

Branding

Project management

Data analysis

Communication

Audience engagement

Creative thinking

Tools

Analytics tools

Job description

Company Description

The Bakersfield Angels mission is to walk alongside children, youth, and families in the foster care community by providing consistent, relational support. The organization focuses on intentional giving, building meaningful relationships, and offering mentorship to strengthen and stabilize foster families. Team members collaborate closely with community partners, caregivers, and volunteers to create sustainable impact for those experiencing foster care. Applicants will join a values-driven nonprofit committed to equity, dignity, and long-term outcomes for children and youth in Bakersfield and surrounding areas.

Role Description

This is a full-time, in-office position with a flexible Friday remote schedule. If you’re energized by meaningful work and want your skills to directly support lives being changed, keep reading.

The Marketing Director is responsible for leading and executing the marketing and communications strategy for Bakersfield Angels. This role owns the way our organization tells its story, builds awareness, engages our community, strengthens our brand, and ultimately moves people to action. Working closely with leadership, this person will understand and translate the vision, priorities, and direction of Bakersfield Angels into thoughtful, creative, and effective marketing.

The Marketing Director will develop and execute a cohesive marketing strategy across social media, email, digital, storytelling, campaigns, events, and donor communications. This person will work closely with leadership and program staff to understand what is happening within the organization and determine what stories, messages, and opportunities should be elevated.

We are looking for someone who can take direction and vision, turn it into a strategy and plan, and then own the execution from start to finish. This person should be able to move comfortably from developing a campaign concept to writing the copy, creating the content, analyzing the results, and determining what to do next.

The ideal candidate is curious about people, naturally creative, an excellent storyteller, highly intuitive about what will resonate with an audience, and able to work independently without needing every step mapped out.

Primary Responsibilities

Develop and execute a cohesive marketing and communications strategy aligned with Bakersfield Angels’ mission, programs, and fundraising priorities.

Strengthen the Bakersfield Angels brand across all communications and audience touchpoints.

Develop campaigns from concept through execution, including messaging, creative direction, timelines, distribution, and measurement.

Use audience insights, trends, and performance data to continually refine strategy.

Content & Story Telling

Create compelling content across social media, email, website, campaigns, events, and other communications.

Identify and tell stories that help our community understand why our work matters, while honoring the dignity and humanity of the young people and families we walk alongside.

Write and edit social posts, newsletters, donor communications, and campaign materials.

Oversee photography, video, and other creative assets and work with staff to consistently capture timely stories and content.

Partner with leadership to create marketing that supports fundraising, donor cultivation, events, sponsorships, and multi-year giving.

Tailor messaging to effectively engage donors, volunteers, mentors, corporate partners, youth, families, and the broader community.

Identify opportunities to increase awareness, engagement, volunteer recruitment, donor support, program participation, and community partnerships.

Social Media & Digital

Manage Bakersfield Angels’ social media presence, including content planning, creation, scheduling, publishing, and community engagement.

Develop and maintain a cohesive content calendar and meaningful KPIs tied to organizational goals.

Monitor analytics and use insights to improve content, reach, engagement, and conversion.

Stay current on relevant social media trends, digital tools, and emerging opportunities.

Work closely with leadership and program staff to align marketing with organizational vision and priorities and identify opportunities to tell our story.

Build relationships across the organization to consistently gather stories, content, and ideas.

Bring fresh ideas, creativity, curiosity, initiative, and POSITIVITY to our team.

Attend weekly staff meetings and actively contribute ideas and perspective.

Qualifications

Proven experience in marketing, communications, social media, content creation, branding, storytelling, or a related field

Strong storytelling, visual, and creative instincts

Ability to develop an idea or strategy and carry it through to execution

Strong understanding of social media platforms, content strategy, digital marketing, and audience engagement

Excellent written and verbal communication skills

Ability to understand different audiences and tailor messaging accordingly

Strong project management skills and ability to prioritize competing deadlines

Ability to analyze data and translate insights into action

Excellent attention to detail

Ability to exercise sound judgment and discretion when working with confidential information related to youth and families

Self-starter who can work independently while collaborating effectively with a team

Ability to receive feedback, adapt quickly, and continuously improve.

Genuine curiosity and willingness to learn

Genuine passion for the Bakersfield Angels mission and commitment to growing our reach and impact

Bakersfield Angels is not a religious organization and accepts all people as they are.Team members should demonstrate a spirit of inclusivity and acceptance of people from all backgrounds and walks of life