Marketing & Communications Manager

Coalition for Kids Inc; Johnson City (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

Coalition For Kids is seeking a Marketing & Communications Manager to transform leadership priorities into a steady, on-brand flow of content across social, email, print, and web.

This role is a project-management one-person show, coordinating content from development and program teams while ensuring brand compliance and timely delivery.

Qualifications

• 2–4 years in marketing, content, communications, or design with a portfolio or work samples.
• Bachelor's degree preferred.

Responsibilities

• Manage the content pipeline from Development, Program, Community Outreach, and leadership across social, email, print, and web.
• Build and run workflows, calendars, and approval processes for high-volume content using AI tools.
• Plan, produce, and schedule social media aligned with program and events calendar; engage online community.
• Design and layout brand-compliant digital and print materials.
• Capture and edit photography and video on-site at programs and events while following safety guidelines.
• Oversee website upkeep and new pages/layouts as needs arise.
• Provide content and creative for email and donor communications with Development team.
• Maintain a library of reusable on-brand templates; report marketing performance monthly.

Skills

Project management

Content creation

Graphic design

Video editing

Photography

Copywriting

AI tools

Social media

CMS (WordPress)

Brand consistency

Education

Bachelor's degree

Tools

Canva

Adobe Creative Suite

WordPress

Squarespace

Job description

Our mission is to help our children grow in wisdom (offering tutoring opportunities for academic success) and stature (feeding proper nutrition with snacks/meals and wellness activities) and in favor with God (sharing the gospel of Jesus Christ) and man (instilling young men and women with Godly character).

Coalition For Kids is bringing marketing and brand in-house, and the Marketing & Communications Manager runs it day to day. Above all, this is a project-management role: you take the brand standards, messaging, and priorities set by leadership and turn them into a steady, on-brand flow of content across every channel — social media, development and donor communications, program and community-outreach materials, email, print, and the website. Creative direction and strategy stay with leadership; your job is to make them real — consistently, on time, and at volume. You’ll manage many streams of work at once as a team of one, keep everything brand-compliant, and build the systems that make in-house marketing run. Strong design instincts, sharp content and writing skills, fluent AI use, and an eye for detail all matter — but the ability to manage the work and deliver is what holds the role together.

Duties and Responsibilities:

• Manage the content pipeline — intake, prioritize, and deliver requests from Development, Program, Community Outreach, and leadership, on brand and on time, across social, email, print, and web.
• Build and run the workflows, calendars, and approval processes that make a high volume of content manageable, using AI tools to expand capacity while keeping human judgment at the center.
• Plan, produce, and schedule social media on a consistent rhythm tied to the program and events calendar; monitor and engage the online community.
• Design and layout brand-compliant digital and print materials for teams across the organization, keeping Blueprint For Hope messaging and C4K standards consistent everywhere.
• Capture and edit photography and video on-site at programs and events (following consent and child-safety guidelines), turning real moments into stories that move families, donors, and partners.
• Own the ongoing upkeep of the Coalition For Kids website — current content, plus new pages and layouts as needs arise.
• Provide content and creative for email and donor communications, partnering with the Development team who builds and sends in our CRM.
• Maintain a library of reusable, on-brand templates, and report monthly on marketing performance — social engagement, web traffic, email, campaign reach, and growth.
• Represent Coalition For Kids in a positive Christian manner through words, actions, attitudes, and relationships.

What you bring:

• Strong project management and organization — able to run many projects at once as a team of one and deliver reliably under deadline.
• 2-4 years in marketing, content, communications, or design, with a portfolio or work samples. Bachelors in a related field preferred.
• Brand-compliant graphic design with fluency in Canva and/or Adobe Creative Suite.
• Video editing and photography for social and web content.
• Excellent writing and editing, with a sharp eye for brand consistency and detail.
• Organic social media — planning, creating, scheduling, and measuring.
• Website upkeep through a CMS (WordPress, Squarespace, or similar).
• Proficient and willing with AI tools, balanced with human-centered judgment.
• Comfortable interviewing staff, volunteers, children (appropriately), parents, donors, and partners to gather meaningful stories.
• Experience in a faith-based or community-focused organization preferred.

Working Conditions:

Primarily office-based, with regular time on-site at Coalition For Kids programs and events to capture content, and local travel between sites in the Tri-Cities region. Occasional evening and weekend work around events and campaigns. Ability to lift and carry up to 25 pounds and to operate standard office and camera equipment, with keyboard dexterity for computer-based work. Physical and mental alertness to manage multiple projects and deadlines at once. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the role.