Marketing & Digital Media Faculty – Hybrid Teaching

Holyoke-Community-College; Holyoke (MA); Hybrid; USD 59,000 - 71,000; Full time

Job summary

Holyoke Community College invites applications for a full-time, tenure-track Marketing Faculty position. The appointee will teach on-site, online, or hybrid formats and contribute to program growth and department initiatives.

The ideal candidate has a Master’s in Marketing or related field, demonstrates excellence in teaching and curriculum development, and brings expertise in digital marketing, social media, analytics, and emerging technologies.

Qualifications

• Master’s degree in Marketing, Digital Media, Communication, or a closely related field.
• Demonstrated excellence in teaching and curriculum development at the undergraduate level.
• Proven expertise in digital marketing strategy, social media management, online branding, content marketing, SEO/SEM, or marketing analytics.
• Commitment to inclusive, student-centered pedagogies and experiential learning.
• Experience designing and delivering engaging courses in online, hybrid, or in-person formats.
• Demonstrated ability to apply inclusive teaching practices and varied pedagogical strategies.
• Strong communication, collaboration, and mentoring skills with diverse populations.
• Ability to contribute to curriculum development, assessment, and accreditation activities.

Responsibilities

• Develop and teach undergraduate courses in Marketing, Digital and Social Media Strategy, Sales and Customer Service, Online Branding, Marketing Analytics, and related subjects.
• Teach in On Site, Online and Hybrid modalities with emphasis on site.
• Use active learning methods and technology-enhanced strategies to meet course objectives.
• Create courses and materials integrating current digital tools and industry practices.
• Collaborate on incorporating industry credentials into course content.
• Foster leadership, teamwork, and problem‑solving through case studies and partnerships.
• Support student advising on academics, career, and transfer opportunities.
• Engage in enrollment, retention, and outreach aligned with the department’s mission.

Skills

Digital marketing strategy

Social media management

Online branding

Content marketing

SEO/SEM

Marketing analytics

Teaching excellence

Curriculum development

Inclusive pedagogy

Mentoring

Education

Master’s degree in Marketing, Digital Media, Communication, or a closely related field

Job description

Holyoke Community College invites applications for a full-time, tenure-track Marketing Faculty position. The appointee will teach on-site, online, or hybrid formats and contribute to program growth and department initiatives.

The ideal candidate has a Master’s in Marketing or related field, demonstrates excellence in teaching and curriculum development, and brings expertise in digital marketing, social media, analytics, and emerging technologies.