Marketing & Digital ContencCoordinator

CARABETTA COMPANIES; Meriden (CT); On-site; USD 52,000 - 68,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) match

Paid time off

Paid holidays

Company-provided photography equipment

Job summary

CARABETTA COMPANIES in Meriden, CT is seeking a Marketing & Digital Content Coordinator to develop campaigns and showcase properties across social media. You will collaborate with leasing and HR teams to promote rentals and company culture.

This is an in-person role reporting to the Meriden office, with responsibilities including content creation, photography, video capture, and branding across platforms such as Instagram, Facebook, LinkedIn, and TikTok.

Qualifications

• Minimum of 3 years of marketing and social media management experience in property management.
• Strong understanding of social platforms, trends, and content strategies.
• Experience with Canva, Adobe Photoshop, and AI marketing/content tools.
• Excellent written and verbal communication; strong organization and deadlines.
• Creative with branding consistency; photography/videography a plus; travel to properties.

Responsibilities

• Create, manage, and schedule engaging content across Instagram, Facebook, LinkedIn, TikTok, and more.
• Collaborate with leasing teams to market available rentals and increase property exposure.
• Ensure listing photos and property information are accurate and updated on RentCafe and other platforms.
• Visit properties to capture photos and videos of units, amenities, and features.
• Edit and enhance photos to create professional marketing materials.
• Design marketing graphics, flyers, social posts, and campaigns.
• Utilize Canva, Photoshop, and AI tools to streamline content creation.
• Assist branding strategies and marketing initiatives for the portfolio.
• Collaborate with HR to promote culture and recruitment content.
• Monitor engagement, trends, and analytics to improve performance.
• Maintain consistent brand voice and visual standards across platforms.

Skills

Social media management

Content creation

Branding

Photography

Videography

Canva

Adobe Photoshop

AI marketing tools

Tools

Canva

Adobe Photoshop

AI marketing tools

Job description

We are seeking a highly motivated Marketing & Digital Content Coordinator to join our growing property management company with an extensive portfolio across residential communities and properties.

The Marketing & Digital Content Coordinator will be responsible for developing and executing engaging marketing campaigns across multiple social media platforms while collaborating closely with our leasing and HR teams. This role requires a strong creative eye, experience with digital marketing tools, and the ability to showcase our properties in a visually appealing and professional way.

This is an exciting opportunity for someone who thrives in a fast-paced environment, enjoys creating engaging content, and has experience marketing apartment communities and rental properties.

This role is a fully in-person role and requires daily reporting to the office in Meriden, CT.

Responsibilities

Responsibilities include, but are not limited to:

• Create, manage, and schedule engaging content across company social media platforms including Instagram, Facebook, LinkedIn, TikTok, and more
• Collaborate with leasing teams to market available rentals and increase property exposure
• Work closely with leasing teams to ensure listing photos, unit images, and property information are accurate, updated, and actively maintained on property management websites such as RentCafe and other marketing platforms
• Visit properties and apartment communities to capture photos and videos of units, amenities, and community features
• Edit and enhance photos to create professionally staged marketing materials
• Design marketing graphics, flyers, social posts, and promotional campaigns
• Utilize AI tools, Canva, Photoshop, and other creative platforms to streamline and enhance content creation
• Assist in developing branding strategies and marketing initiatives for the company portfolio
• Collaborate with HR to promote company culture, employee recognition, recruiting efforts, and employee events with marketing materials and content creation to post internally and on company social media pages
• Monitor social media engagement, trends, and analytics to improve performance and audience growth
• Maintain consistent brand voice and visual standards across all platforms

Qualifications

• Minimum of 3 years of experience in marketing and social media management within the property management industry
• Strong understanding of social media platforms, trends, and content strategies
• Experience with Canva, Adobe Photoshop, and AI marketing/content tools required
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Creative mindset with attention to detail and branding consistency
• Photography and videography skills are a plus
• Experience editing photos and creating visually appealing property marketing materials preferred
• Must be comfortable traveling to properties as needed

What We Offer

• Medical, dental, and vision benefits
• 401(k) match
• Paid time off
• Paid holidays
• Company-provided photography and content creation equipment

At The Carabetta Companies, we hold ourselves to high standards and seek team members who share our commitment to excellence. When you join us, you become part of a motivated, hard-working group of professionals—our Carabetta “extended family.”