Marketing & Digital Communications Specialist

Southern Illinois University at Carbondale; Carbondale (IL); On-site; USD 48,000 - 64,000; Full time

Job summary

Southern Illinois University Carbondale is seeking a Communications Specialist to develop and implement marketing and public relations efforts that strengthen the university brand and support fundraising initiatives.

The role involves researching stories, writing and editing content for websites, email campaigns, social media, newsletters, and print materials, and coordinating media relations and events to promote university programs.

Qualifications

• ,

Responsibilities

• Researches and gathers information through interviews to develop compelling stories and communications.
• Plans, writes, edits, and publishes informational and promotional content across multiple platforms.
• Creates, schedules, and manages content for interactive digital displays and digital signage systems.
• Plans, coordinates, and executes digital communication campaigns to support fundraising, alumni engagement, and university initiatives.
• Provides communications expertise and project support to university staff in planning and managing strategic initiatives, campaigns, and storytelling projects.
• Establishes and maintains relationships with media representatives, alumni, donors, and other stakeholders for public relations efforts.
• Assists in planning press conferences, media interviews, and promotional events.

Skills

Storytelling

Newswriting

Content management

Media relations

Social media strategy

Education

Bachelor's degree in communications, journalism, public relations, or closely related field

Tools

Content Management System

Social media tools

Email marketing tools

Job description

Southern Illinois University Carbondale is seeking a Communications Specialist to develop and implement marketing and public relations efforts that strengthen the university brand and support fundraising initiatives.

The role involves researching stories, writing and editing content for websites, email campaigns, social media, newsletters, and print materials, and coordinating media relations and events to promote university programs.