Brand Marketing & Digital Communications Strategist

Southern Illinois University Carbondale; Carbondale (IL); On-site; USD 55,000 - 75,000; Full time

Job summary

Southern Illinois University Carbondale is seeking a communications professional to develop and implement marketing and communications tactics that strengthen the university brand and fundraising efforts.

You will plan, write, edit, and publish content across websites, email marketing, social media, newsletters, donor proposals, and news releases, while managing digital displays and campaigns to engage alumni and donors. The role also supports crisis communications and media relations.

Qualifications

• Bachelor's degree required in communications, journalism, or related field.
• 1 year of professional work experience in public relations, journalism, digital communications, or related field (Masters may substitute for 1 year).

Responsibilities

• Develop and implement marketing and communication tactics to strengthen the university brand and programs and support fundraising.
• Plan, write, edit, and publish informational and promotional content across multiple platforms (web, email, social media, newsletters, donor proposals, news releases).
• Create, schedule, and manage content for digital displays and signage; ensure content is accurate and aligned with priorities.
• Coordinate and execute digital communications campaigns to engage alumni and donors and support university initiatives.
• Provide communications support to staff for strategic initiatives, campaigns, and multimedia storytelling.
• Establish relationships with media, campus partners, alumni, donors, and stakeholders.
• Assist in coordinating press conferences, media interviews, photo/video sessions, and promotional events.
• Review materials for accuracy, accessibility, and brand/editorial compliance.
• Support emergency and crisis communications with content development and protocols.
• Perform other related duties as assigned.

Education

Bachelor's degree in communications, journalism, radio/television broadcasting, web/digital media, public relations, or a closely related field

Job description

Southern Illinois University Carbondale is seeking a communications professional to develop and implement marketing and communications tactics that strengthen the university brand and fundraising efforts.

You will plan, write, edit, and publish content across websites, email marketing, social media, newsletters, donor proposals, and news releases, while managing digital displays and campaigns to engage alumni and donors. The role also supports crisis communications and media relations.