Strategic Marketing & Brand Communications Leader

University of Illinois Springfield; Springfield (IL); On-site; USD 110,000 - 117,000; Full time

Job summary

University of Illinois Springfield seeks a Senior Director of Marketing and Strategic Communication to lead the university’s integrated marketing, branding and institutional communications efforts. This executive will partner with senior leadership to shape strategy, strengthen the UIS brand and advance university priorities.

The role encompasses oversight of a multi-channel communications program, collaboration with enrollment and academic leaders, and driving measurable outcomes aligned with

Qualifications

• Master’s degree in a relevant field.
• 10+ years of progressive leadership in marketing or strategic communications.
• 7+ years supervising teams and budget oversight.
• Experience leading enterprise-wide, data-informed marketing and communications strategies.
• Proven ability to strengthen institutional brand and translate analytics into strategy.
• Experience in crisis communications and reputation management.
• Exceptional written and verbal communication for senior executives.

Responsibilities

• Strategic Communications Leadership: guide institutional marketing and brand strategies.
• Brand Strategy & Integrated Marketing: direct annual plans, budgets, and enrollments outcomes.
• Crisis Communications: plan initiatives and act as PIO in emergencies.
• Team Leadership: supervise directors and ensure cross-team coordination.
• Administration & Executive Engagement: work on budget with operations; participate in Chancellor's Cabinet.
• Other Duties as Assigned.

Skills

Leadership experience

Strategic communications

Brand management

Crisis communications

Written communication

Education

Master’s degree

Tools

Project management software

Drupal CMS

Slate

Job description

University of Illinois Springfield seeks a Senior Director of Marketing and Strategic Communication to lead the university’s integrated marketing, branding and institutional communications efforts. This executive will partner with senior leadership to shape strategy, strengthen the UIS brand and advance university priorities.

The role encompasses oversight of a multi-channel communications program, collaboration with enrollment and academic leaders, and driving measurable outcomes aligned with