Marketing & Digital Communication Manager (Hybrid)

University of Michigan-Flint School of Management; Flint (MI); Hybrid; USD 67,000 - 84,000; Full time

Benefits offered by this job

Generous time off

Retirement matching program

Health insurance

Life & disability insurance

Flexible spending accounts

Job summary

University of Michigan-Flint School of Management seeks a Marketing & Digital Communication Manager to lead strategic communication and marketing for campus audiences. The role focuses on branded content across digital, print, video, and social media to boost enrollment and retention.

The position collaborates with the director and assistant director, coordinating editorial and campaign efforts for maximum impact.

Qualifications

• Bachelor's degree in public relations, communications, journalism, business or related field.
• Four or more years of relevant professional experience, preferably in higher education.
• Outstanding organizational, communication, writing, and editing skills, including AP style.
• Knowledge of accessibility, SEO, and analytics deployment across platforms.
• Excellent computer skills with Google Suite and Microsoft Office.
• Proficiency with Adobe Creative Cloud or similar image editing software.
• Experience with WordPress or similar CMS.

Responsibilities

• Direct oversight of the university news outlet and weekly media emails.
• Regularly write news stories for the university news outlet.
• Serve as MAC liaison to colleges and schools communication specialists; onboarding guidance.
• Serve as MAC liaison to the CRM Technical Advisory Group.
• Coordinate AODC marketing and communications, including paid media coordination.
• Co-content creator for university digital marketing campaigns.
• Build and send executive emails via Mailchimp; maintain contact lists.
• Create featured content for annual reports and executive publications.
• Collaborate with the university photographer on visual elements for news.
• Work with MAC website content administrator to update key web properties.
• Other duties as assigned.

Skills

News writing

Editorial direction

Copyediting

AP style

SEO & analytics

Google Suite

Microsoft Office

Adobe Creative Cloud

WordPress

Education

Bachelor's degree in public relations, communications, journalism, business or related field

Tools

WordPress

Adobe Creative Cloud

Google Suite

Microsoft Office

Job description

Reporting to the Director of the Office of Marketing and Communications, the Marketing & Digital Communication Manager will play a pivotal leadership role in developing a strategic approach to communication and marketing for the university's constituency groups and target audiences. Using a comprehensive, dynamic approach, the successful candidate will enhance awareness and shape positive perceptions of UM-Flint to external and internal audiences to increase new student enrollment and current student retention rates. The content produced will be stewarded in collaboration with the director and assistant director. It will include compelling branded content for a variety of communications channels, including digital, print, video, and social media.

Responsibilities*

• Direct oversight of the university news outlet, including posting of all stories published to the site and associated dispersal of weekly recap emails to media outlets.
• Regularly writes news stories for the university news outlet.
• Serves as MAC liaison to colleges and schools communication specialists, providing editorial and copyediting direction. Provides onboarding and direction to newly hired communication specialists regarding MAC operations.
• Serves as MAC liaison to the CRM Technical Advisory Group.
• Serves as primary coordinator for AODC marketing and communications, including storytelling, web updates, and coordination of paid media between the planning group and the assistant director of MAC.
• Co-content creator for university digital marketing campaigns.
• Builds and sends executive emails to the UM-Flint community via Mailchimp. Maintains contact lists for these email campaigns.
• Creates featured content for university annual reports and other executive publications.
• Collaborates with the university photographer on visual elements for news.
• Works collaboratively with the MAC website content administrator to update key web properties with content aligned with university events and goals.
• Other duties as assigned.

Required Qualifications*

• Bachelor's degree in public relations, communications, journalism, business or a related field.
• Four or more years of relevant professional experience, preferably in higher education.
• Demonstrated outstanding organizational, communication, writing, and editing skills, including AP style.
• Proven understanding of best practices for content, including knowledge of accessibility requirements for web content, SEO principles, and how content is deployed across various platforms and measured through analytics.
• Excellent computer skills, particularly using Google Suite, Microsoft Office software, and other software essential to performing the duties of this position.
• Proficiency with Adobe Creative Cloud or other image editing software.
• Experience with WordPress or similar Content Management Systems.

Why Work at U-M Flint?

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family, and plan for a secure future.

Benefits Include

• Generous time off
• A retirement plan that provides two-for-one matching contributions after 12 months of eligible service with immediate vesting.
• Many choices for comprehensive health insurance
• Life insuranceLong-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses.

Eligibility for benefits based on your job group, your appointment percentage and the length of your appointment. Learn more about employee benefits and eligibility from the UM Human Resources Benefits and Wellness webpage.

UM-Flint offers tuition support for eligible UM-Flint staff members. In addition, UM-Flint offers dependent tuition support (DTS) for qualified dependents of faculty and staff from all UM campuses. Information can be found at: https://www.umflint.edu/hr/benefits/.

Information about our vision, mission and values can be found at: https://www.umflint.edu/chancellor/leadership-mission-vision/

Modes of Work

Hybrid

The work requirements allow both onsite and offsite work and an employee has an expected recurring onsite presence. On occasion, the employee may be required and must be available to work onsite more frequently if necessitated by unit leadership or their designee and/or the job requirements.

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes here.

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.

U-M EEO Statement

The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.

Work Location Flint Campus Flint, MI

Working Title Marketing & Digital Communication Manager (Hybrid)

Full/Part Time Full-Time Regular/Temporary Regular

FLSA Status Exempt

Organizational Group Flint Vc Univadvance

Department Flint Marketing & Communicatio

Salary $66,900.00 - $83,600.00

Career Interest Communications & Marketing