Marketing Development Representative

CommonSpirit Health; Loveland (OH); On-site; USD 50,000 - 70,000; Full time

Job summary

CommonSpirit Health at Home seeks a Field-based Market Development Representative to expand referrals and admissions, grow new sources of business, and support the branch’s revenue targets. You will work with regional leaders to implement strategies that improve patient experience and profitability.

You will identify health care relationships, educate the community about services, and maintain accurate data in HomeCare HomeBase and Salesforce. Travel within the territory is required.

Qualifications

• High School Diploma or equivalent required.
• Minimum of one year of related sales experience, preferably in a health care/medical field.
• Must possess excellent sales, customer service and persuasive abilities and ability to build trusting relationships and gain commitment for referrals.
• Proficiency in data tools as well as Salesforce or similar PRMs required.
• Ability to travel, valid driver’s license, auto liability insurance coverage.
• Excellent interpersonal skills are required. Must be capable of communicating effectively with groups and individuals verbally and in writing, and
• Strong presentation skills are necessary along with the ability to interact with all levels of staff and management using superior interpersonal and influencing skills are required.
• Health care professional credential, Bachelor’s degree or comparable business experience are preferred.

Responsibilities

• Represents the organization in relevant professional organizations and in the community.
• Identifies and qualifies health care relationships within regional territory with a focus on skilled nursing facilities, assisted living communities, community based residential facilities, physicians and other health care providers and hospital systems.
• Assists with educating the community about services.
• Develops and maintains relationships with key customer sources through regular contact and follow‑up procedures.
• Acts as the key contact for client troubleshooting and conflict resolution.
• Develops and maintains accurate data on customer relationships within HomeCare HomeBase and Salesforce on each key referral source, to provide client information needed to build strong ties and deliver customer satisfaction.
• Communicates to branch(es) on a daily basis to give and receive vital client and patient information.
• Completes reports detailing field activity and results on a weekly basis. Responsible for developing and working a yearly business plan for the region that includes strategies for exceeding established budgets and goals.
• Must meet or exceed established monthly admission targets as provided by their Area Director, Market Development as determined by the branch’s monthly budget.
• Assists with unbilled revenue and Face to Face as requested by branch leadership.
• Follows referral of a patient to the organization, assists facility discharge coordinators in coordinating quality home care services for clients.
• Available to all discharge planners, physicians, other personnel, clients and patients.
• All other duties as assigned.

Skills

Sales experience

Customer service

Persuasive abilities

Interpersonal skills

Presentation skills

Education

High School Diploma

Bachelor’s degree or comparable business experience

Tools

Salesforce

HomeCare HomeBase

PRMs

Job description

Job Summary and Responsibilities

Market Development Representative - Care at Home makes essential contributions to the achievement of the organization’s objectives as a field-based market development representative, consistently meeting the volume expectations for referrals and admissions. Maintains and grows current market share, growing new sources of business to support the branch’s business plan. Works with the Area Director, Business Development, Regional Vice President and branch Director, Operations to develop and execute specific strategies and tactics to achieve revenue targets, patient experience and profitability goals.

• Represents the organization in relevant professional organizations and in the community.
• Identifies and qualifies health care relationships within regional territory with a focus on skilled nursing facilities, assisted living communities, community based residential facilities, physicians and other health care providers and hospital systems.
• Assists with educating the community about services.
• Develops and maintains relationships with key customer sources through regular contact and follow‑up procedures.
• Acts as the key contact for client troubleshooting and conflict resolution.
• Develops and maintains accurate data on customer relationships within HomeCare HomeBase and Salesforce on each key referral source, to provide client information needed to build strong ties and deliver customer satisfaction.
• Communicates to branch(es) on a daily basis to give and receive vital client and patient information.
• Completes reports detailing field activity and results on a weekly basis. Responsible for developing and working a yearly business plan for the region that includes strategies for exceeding established budgets and goals.
• Must meet or exceed established monthly admission targets as provided by their Area Director, Market Development as determined by the branch’s monthly budget.
• Assists with unbilled revenue and Face to Face as requested by branch leadership.
• Follows referral of a patient to the organization, assists facility discharge coordinators in coordinating quality home care services for clients.
• Available to all discharge planners, physicians, other personnel, clients and patients.
• All other duties as assigned.

Job Requirements

• High School Diploma or equivalent required.
• Minimum of one year of related sales experience, preferably in a health care/medical field required.
• Must possess excellent sales, customer service and persuasive abilities and ability to build trusting relationships and gain commitment for referrals.
• Proficiency in data tools as well as Salesforce or similar PRMs required.
• Ability to travel, valid driver’s license, auto liability insurance coverage.
• Excellent interpersonal skills are required. Must be capable of communicating effectively with groups and individuals verbally and in writing, and
• Strong presentation skills are necessary along with the ability to interact with all levels of staff and management using superior interpersonal and influencing skills are required.
• Health care professional credential, Bachelor’s degree or comparable business experience are preferred.

Where You'll Work

CommonSpirit Health at Home is a full-service health care organization that believes the best place for someone to get better is in their own home. As a faith‑based organization, we are committed to finding new ways to improve the health of our patients and the health of the communities we serve. Rooted in humankindness, our ministry is at the heart of everything we do and can be seen in every patient we touch.