Marketing Data Strategist II

State Employees Credit Union of New Mexico; Santa Fe (NM); On-site; USD 37,222 - 46,521; Full time

Job summary

A regional financial institution in Santa Fe is seeking a Marketing Data Specialist II to manage and analyze data architectures that inform marketing decisions. This role requires a strong grasp of SQL, Python, and data visualization tools like Tableau or Power BI. Candidates should possess a Bachelor's degree and three years of experience in related fields. The successful applicant will optimize marketing strategies and support data-driven decisions through actionable insights.

Qualifications

• Proficient in SQL and Python.
• Experienced with Tableau, Power BI, or similar.
• Strong analytical, problem-solving skills with high attention to detail.

Responsibilities

• Design, implement, and manage data architecture for marketing initiatives.
• Analyze datasets to uncover trends in member acquisition and product usage.
• Develop data dashboards and insights.

Skills

SQL

Python

Tableau

Power BI

Analytical skills

Problem-solving skills

Data visualization

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Salesforce

HubSpot

Pandas

Airflow

DBT

Snowflake

BigQuery

Redshift

Azure

Job description

A regional financial institution in Santa Fe is seeking a Marketing Data Specialist II to manage and analyze data architectures that inform marketing decisions. This role requires a strong grasp of SQL, Python, and data visualization tools like Tableau or Power BI. Candidates should possess a Bachelor's degree and three years of experience in related fields. The successful applicant will optimize marketing strategies and support data-driven decisions through actionable insights.