Marketing Data Strategist

Socket.dev; Alexandria (VA); On-site; USD 85,000 - 115,000; Full time

Job summary

IDEA (Islamic Development & Empowerment in America) is looking for a Marketing Data Manager to own analytics across channels, manage the data stack, and translate insights for leadership. You will collaborate with the Assistant Director for Marketing, an external agency partner, and internal IT and Finance to ensure data accuracy and trust.

The role emphasizes data governance, audience segmentation, and clear communication to non-technical teams, driving donor engagement and campaign

Qualifications

• Bachelor's degree in marketing, analytics, data science, statistics, business, or a related field.
• 4+ years of experience in marketing analytics, marketing operations, or a data-focused role.
• Fluency with analytics tools and data governance principles.
• Ability to translate data for non-technical audiences.

Responsibilities

• Own marketing analytics and reporting across channels with dashboards.
• Establish KPIs and run baselines, benchmarks, and trend analysis.
• Support attribution and ROI/ROAS analyses for campaigns.
• Deliver actionable insights to leadership on a regular cadence.

Skills

Marketing analytics

Data segmentation

SQL

Google Analytics

Salesforce

Education

Bachelor's degree in marketing, analytics, data science, statistics, business, or a related field

Tools

Google Analytics

Salesforce

CDP

Looker Studio

Excel

Google Sheets

Job description

IDEA (Islamic Development & Empowerment in America) is looking for a Marketing Data Manager to own analytics across channels, manage the data stack, and translate insights for leadership. You will collaborate with the Assistant Director for Marketing, an external agency partner, and internal IT and Finance to ensure data accuracy and trust.

The role emphasizes data governance, audience segmentation, and clear communication to non-technical teams, driving donor engagement and campaign