Marketing Data Solutions Leader (Genius)

Global Payments; Atlanta (GA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Competitive salary and benefits package

Opportunities for career growth

Supportive team environment

Employee assistance programme

Job summary

Global Payments is looking for a Marketing Data Solutions Leader in Atlanta, GA. This role involves building marketing data solutions that enhance audience quality and campaign effectiveness. The ideal candidate will have over 7 years of experience in marketing analytics and advanced SQL skills, along with the ability to influence decision-making through insights.

The position offers a competitive salary, development opportunities, and a collaborative team environment where your contributions are valued.

Qualifications

• 7+ years of experience in marketing analytics, data engineering, or related fields.
• Advanced SQL expertise to analyze large datasets.
• Experience with cloud data platforms and data architecture knowledge.

Responsibilities

• Build and scale marketing data solutions to improve campaign performance.
• Drive data integrity and trust across platforms.
• Design audience segmentation strategies to elevate customer experiences.

Skills

Marketing analytics

Data engineering

Audience segmentation

SQL expertise

Analytical skills

Communication skills

Tools

Snowflake

BigQuery

Redshift

Databricks

Job description

Overview

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best‑in‑class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Position

We are looking for a Marketing Data Solutions Leader (Genius) to join our ever‑evolving Marketing Performance & Insights team. In this role you will power the data foundation behind how we reach, engage, and grow our customers—ensuring marketing decisions are driven by accurate insights, high‑quality audiences, and scalable data solutions. Your work will directly influence campaign effectiveness, lead quality, and revenue growth by enabling smarter targeting and performance measurement across global teams.

Responsibilities

• Build and scale marketing data solutions that improve audience quality, campaign performance, and revenue outcomes by enabling precise targeting and actionable insights.
• Drive data integrity and trust across platforms, ensuring marketing data is accurate, compliant, and standardized to support confident decision‑making and measurable business impact.
• Design and optimize audience segmentation strategies that increase engagement, reduce overlap, and elevate customer and prospect experiences across global campaigns.
• Shape data architecture and integration strategies by partnering cross‑functionally to create scalable pipelines and frameworks that support performance reporting and advanced analytics.
• Translate data into business outcomes by delivering insights that influence targeting strategies, improve lead quality, and strengthen marketing return on investment (ROI).

Qualifications

• 7+ years of experience in marketing analytics, data engineering, audience segmentation, or related fields, with a proven track record of driving measurable marketing impact.
• Advanced SQL expertise, with demonstrated ability to extract, transform, and analyze large datasets to support business decisions and marketing performance.
• Experience with cloud data platforms such as Snowflake, BigQuery, Redshift, or Databricks, and a strong understanding of data pipelines and architecture.
• Strong analytical and problem‑solving skills, with the ability to translate complex data into clear insights and actionable recommendations.
• Excellent communication and collaboration skills, with experience influencing cross‑functional stakeholders and aligning data solutions to business objectives.

Bonus Skills

• Experience working with Customer Data Platforms (CDPs) and advanced segmentation or identity resolution strategies.
• Familiarity with global data privacy and consent regulations (e.g., GDPR, CCPA) and their impact on marketing data practices.
• Experience supporting multi‑regional marketing teams or B2B revenue generation strategies.

About the Team

Our inclusive and global teams win together every day. We are proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections—it's unmatched. Come and be part of an ever‑evolving company and get dynamic opportunities that go beyond borders.

Benefits

• A competitive salary and benefits package that recognizes your contribution.
• Opportunities to grow your skills and build your career within a global business.
• Access to learning, development and on‑the‑job experiences that expand your expertise.
• A supportive, inclusive team environment where your ideas and input matter.
• Time to give back through community and charity initiatives.
• A global employee assistance programme to support your wellbeing.
• Recognition through a global platform that celebrates your achievements.

Legal

Applicant must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future; we will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H‑1B, L‑1, TN, O‑1, E‑3, H‑1B1, F‑1, J‑1, OPT, CPT or any other employment‑based visa).

Global Payments is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [e-mail].