Marketing Data Scientist: Personalization & AI

Publix; Lakeland (FL); On-site; USD 91,000 - 136,000; Full time

Benefits offered by this job

Employee stock ownership plan

401(k) retirement savings

Group health, dental and vision

Paid Time Off

Disability insurance

Free hot lunches

Job summary

Publix is seeking a Marketing Analytics Data Scientist in Lakeland, FL to develop and deploy advanced data science and machine learning solutions. You will analyze large-scale data to personalize customer experiences, optimize pricing, merchandising, and promotions, and automate decisions across channels.

The role requires a strong background in SQL, Python/R, and data visualization, with extensive experience in analytics, data management, and BI tools.

Qualifications

• Master’s degree in Data Science, Information Systems, Computer Science, Statistics, Mathematics, Economics, Finance, or related quantitative field from an accredited college or university, or equivalent experience
• At least five (5) years of analytics, computer science, marketing, finance, or similar analytics field work-related experience
• At least three (3) years’ experience writing SQL
• At least five (5) years’ experience writing R code, Python, Syntax or similar functionality within other statistical tools
• Advance knowledge in Microsoft Excel
• Basic knowledge using Data Management Platforms(DMPs)
• Knowledge of NoSQL databases, data lakes and formats including text, image, sentiment and audio/video
• Expert knowledge of statistical software knowledge (i.e., SPSS, SAS) and business intelligence tools (i.e., SQL, Visual Basic, SQL Enterprise Manager)
• Intermediate knowledge of data visualization tools (i.e., Tableau or MicroStrategy Desktop) and Python Coding

Responsibilities

• Developing and deploying advanced data science and machine learning solutions that drive business performance, enhance customer personalization, and optimize pricing, merchandising, and promotional strategies.
• Analyzing customer, transaction, and campaign data to identify trends and patterns in marketing campaign performance and/or customer behavior
• Building learning systems that monitor data flows and react to changes in customer preferences, network constraints, and business objectives
• Manipulate large datasets to discover and extract meaningful business information using data mining, statistics, and machine learning techniques
• Developing scalable, efficient processes for large scale data analyses, model development and model implementation
• Analyzing and troubleshooting highly complex systems for accuracy, performance improvement and integration with changes to other enterprise systems
• Providing research-based consultation and recommendations regarding the personalization of customer interfaces with Publix
• Contributing to the design and measurement of customer personalization programs at the Marketing channel, omni-channel, product hierarchy, and store level

Job description

Publix is seeking a Marketing Analytics Data Scientist in Lakeland, FL to develop and deploy advanced data science and machine learning solutions. You will analyze large-scale data to personalize customer experiences, optimize pricing, merchandising, and promotions, and automate decisions across channels.

The role requires a strong background in SQL, Python/R, and data visualization, with extensive experience in analytics, data management, and BI tools.