Marketing Data Scientist: MMM & Impact Analytics

TikTok; Los Angeles (CA); On-site; USD 80,000 - 130,000; Full time

Job summary

An innovative firm is seeking a Data Scientist to join its Marketing Insights and Analytics team. This role involves leading Marketing Mix Modeling and developing methodologies to assess marketing impact. You will influence budget allocation and marketing strategies through advanced data science techniques. The ideal candidate will have strong skills in SQL and Python or R, with a proven track record in data science and project leadership. Join a dynamic team and help shape data-driven marketing strategies that drive significant business impact.

Qualifications

• 5+ years in data science roles in business strategy, marketing, or analytics.
• Strong SQL and Python or R skills for data querying and manipulation.

Responsibilities

• Lead Marketing Mix Modeling (MMM) execution and advocate for its role in budget decisions.
• Develop methodologies for incrementality measurement and budget optimization.

Skills

SQL

Python

R

A/B Testing

Causal Inference

Data Analysis

Project Leadership

Education

Master's degree in Statistics, Mathematics, Computer Science, Engineering, Economics

Ph.D. in a quantitative discipline

Job description

An innovative firm is seeking a Data Scientist to join its Marketing Insights and Analytics team. This role involves leading Marketing Mix Modeling and developing methodologies to assess marketing impact. You will influence budget allocation and marketing strategies through advanced data science techniques. The ideal candidate will have strong skills in SQL and Python or R, with a proven track record in data science and project leadership. Join a dynamic team and help shape data-driven marketing strategies that drive significant business impact.