Marketing Data Science Lead for Growth

Mozilla Corporation; United States; Remote; USD 195,000 - 260,000; Full time

Benefits offered by this job

Bonus plans

Medical coverage

Retirement contributions

Wellness days

Holidays + birthday day off

Home office stipend

Well-being stipend

Parental leave

Referral bonus

Other benefits

Job summary

Mozilla Corporation is seeking a senior Marketing Data Scientist to lead the strategy for Firefox Marketing analytics and to shape data-driven growth across the funnel. You will own the global data strategy for Firefox Marketing, build new data capabilities, collaborate with Data Science across domains, and translate analyses into practical recommendations that enable Firefox to grow.

This role requires 6+ years of experience with MMM, causal lift and Bayesian methods, and a proven ability to

Qualifications

• 6+ years of marketing data science experience.
• Proficiency with marketing analytics tools, including Google Analytics and advertising platforms, and familiarity with MMM, causal lift/synthetic control, saturation modeling, optimization, and Bayesian approaches.
• Proven experience leading, mentoring, and developing talent, with strong stakeholder management and prioritization.
• Strong storytelling and communication skills, with the ability to tailor data-driven insights to different audiences.

Responsibilities

• Set the strategy and roadmap for Marketing Data Science, prioritizing high-impact opportunities with key partners.
• Establish goals and measurement approaches for attribution, ROI, and campaign performance; deliver insights that improve marketing investment and outcomes.
• Lead and develop the team’s core capabilities across: Performance marketing, Brand marketing, and User insights.
• Reporting and infrastructure: build self-service dashboards, deliver ad hoc and executive reporting, and develop scalable data models and internal tools.
• Collaborate with cross-functional teams to translate analyses into practical recommendations and enable growth.
• Bring forward-looking perspectives on advertising, media innovation, and marketing analytics methods; evaluate emerging AI tools.

Skills

Marketing data science

Google Analytics

MMM

Causal lift modeling

Synthetic control

Bayesian methods

Leadership

Stakeholder management

Storytelling

Tools

Google Analytics

Advertising platforms

Job description

Mozilla Corporation is seeking a senior Marketing Data Scientist to lead the strategy for Firefox Marketing analytics and to shape data-driven growth across the funnel. You will own the global data strategy for Firefox Marketing, build new data capabilities, collaborate with Data Science across domains, and translate analyses into practical recommendations that enable Firefox to grow.

This role requires 6+ years of experience with MMM, causal lift and Bayesian methods, and a proven ability to