Marketing Data Ops Lead: Customer Growth & Insights

Honeywell International, Inc.; Atlanta (GA); Hybrid; USD 90,000 - 115,000; Full time

Job summary

Honeywell in Atlanta, GA, seeks a Marketing Data Ops professional to drive customer engagement and loyalty through strategic marketing initiatives. You will develop and execute customer marketing strategies aligned with business goals, collaborating with sales and product management.

You will analyze market trends and customer data, lead marketing reporting and spend forecasting, monitor campaign effectiveness, manage the customer journey, and mentor junior colleagues to foster innovation.

Qualifications

• 2+ years of customer marketing experience with proven campaigns.
• Strong data interpretation and data-driven decision making.
• Excellent communication and interpersonal skills.
• Ability to lead and inspire a team.
• Experience with marketing automation tools and CRM systems.
• Strong problem-solving and creative thinking.
• Results-oriented with measurable targets.
• Passion for marketing and industry trends.

Responsibilities

• Develop and execute customer marketing strategies to drive engagement and loyalty.
• Collaborate with sales and product management to understand customer needs.
• Analyze market trends and customer data to identify growth opportunities.
• Lead the development and execution of marketing reporting and spend forecasting.
• Monitor and report on campaign effectiveness with recommendations.
• Manage the customer journey across all touchpoints for personalization.
• Utilize marketing automation tools and CRM systems to optimize campaigns.
• Set goals for leads, pipeline, and revenue; monitor progress.
• Stay updated with industry trends and foster innovation.
• Manage relationships with external vendors and agencies.

Skills

Marketing strategy

Analytics

CRM systems

Marketing automation

Leadership

Communication

Problem solving

Data-driven

Campaign optimization

Customer marketing

Education

Bachelor's degree

Job description

Honeywell in Atlanta, GA, seeks a Marketing Data Ops professional to drive customer engagement and loyalty through strategic marketing initiatives. You will develop and execute customer marketing strategies aligned with business goals, collaborating with sales and product management.

You will analyze market trends and customer data, lead marketing reporting and spend forecasting, monitor campaign effectiveness, manage the customer journey, and mentor junior colleagues to foster innovation.