Marketing Data Ops Analyst — Drive Segmentation & Data Quality

Algomarketing; City of Syracuse (NY); On-site; USD 61,992 - 103,320; Full time

Job summary

Algomarketing is seeking a Marketing Data Operations Analyst to manage our marketing database infrastructure. You will analyze data, create audience segments, and collaborate with marketing to align data strategies with regional objectives.

Responsibilities include data quality, segmentation, and ensuring GDPR compliance across datasets. The role reports to the Senior Manager, Marketing Data Operations and requires strong SQL and data warehousing knowledge to drive targeted campaigns and

Qualifications

• Bachelor's degree in technology or computer science preferred.
• 5+ years of experience with large-scale databases (B2C/B2B).
• Strong knowledge of marketing data, tools and technologies.

Responsibilities

• Ensure data quality and accurate segmentation for campaigns.
• Improve data quality and database utilization.
• Create audience lists and segmentation models for campaigns.
• Collaborate with marketing to define audience criteria and regional priorities.
• Ensure GDPR compliance and opt-in requirements.

Skills

SQL

Data analysis

CRM systems

CDP/SCV

Marketing automation

Data warehouses

Dashboards

Communication

Problem solving

Education

Bachelor's degree in technology or CS

Tools

CRM systems

Power BI/Tableau

SQL tools

Job description

Algomarketing is seeking a Marketing Data Operations Analyst to manage our marketing database infrastructure. You will analyze data, create audience segments, and collaborate with marketing to align data strategies with regional objectives.

Responsibilities include data quality, segmentation, and ensuring GDPR compliance across datasets. The role reports to the Senior Manager, Marketing Data Operations and requires strong SQL and data warehousing knowledge to drive targeted campaigns and