Marketing Data and Insights Analyst

Washington State University; Pullman (WA); On-site; USD 60,000 - 81,000; Full time

Job summary

Washington State University in Pullman is seeking a Marketing Data and Insights Analyst to collect, integrate, analyze, and interpret data across digital marketing, paid media, web, social media, enrollment, and institutional data sources.

You will develop executive dashboards, automated reports, and data visualizations, translating complex datasets into actionable insights that improve marketing effectiveness, audience engagement, and enrollment outcomes.

Qualifications

• Bachelor’s degree in Statistics, Data Analytics, Marketing, CS, Mathematics, or related field plus two years as Data Consultant 2 or equivalent.

Responsibilities

• Collect, integrate, analyze, and interpret data across digital marketing, paid media, web, social media, and enrollment sources.

Skills

Data analytics

Data visualization

Executive communication

Project management

Collaboration across stakeholders

Education

Bachelor’s degree in Statistics, Data Analytics, Marketing, CS, Mathematics, or related field

Tools

Google Analytics

CRM systems

Python

R

BI tools

Job description

Online applications must be received before 11:59pm on: September 1, 2026.

Available Title(s): 125C-YN_CS_NPS - Data Consultant 3

Business Title: Marketing Data and Insights Analyst

Employee Type: Classified

Position Details: The Opportunity: As the Marketing Data and Insights Analyst, you will collect, integrate, analyze, and interpret data across digital marketing, paid media, web, social media, media relations, enrollment and institutional data sources. You will be responsible for developing executive dashboards, automated reporting, and data visualizations while translating complex datasets into actionable insights that improve marketing effectiveness, audience engagement, brand awareness, enrollment outcomes, and organizational performance.

This role partners closely with communications, marketing, enrollment, web, creative, social media, agency partners, information technology and institutional research teams to establish measurement frameworks, identify emerging trends, optimize campaigns, improve content discoverability through SEO and AI search, and recommend data-driven strategies that maximize impact across university marketing initiatives.

Additional Information: This is a full (100%) FTE, permanent position. This position is overtime eligible.

Monthly Salary: $5,376 to $7,224 (Steps A-M) | Range 56 | Successful candidates are typically hired at the beginning of the salary range and receive scheduled salary increment increases in accordance with WAC 357-28.

In accordance with RCW 49.58.110, the above salary reflects the full salary range for this position. Individual placement within the range is based on the candidate’s current experience, education, skills, and abilities related to the position.

Benefits: WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation, optional supplemental retirement accounts; training and development; and employee tuition waiver. For additional information, please review the detailed Summary of Benefits offered by WSU for Classified staff and Total Compensation.

Required Qualifications

• A Bachelor’s degree in Statistics, Data Analytics, Business Analytics, Marketing, Computer Science, Mathematics, Information Systems, or related field, including college level coursework in statistics and/or mathematics AND two (2) years of experience working as a Data Consultant 2 or equivalent; OR equivalent education/experience.
• Three years of professional experience in marketing analytics, business intelligence, institutional research, communications analytics, digital analytics, or a related analytical field. An equivalent combination of education and experience may be considered.
• Demonstrated experience analyzing digital performance across platforms such as Google Analytics, CRM systems, email marketing platforms, and social media channels.
• Experience building dashboards and reports using data visualization and business intelligence tools.
• Strong written and verbal communication skills.
• Ability to translate complex data, research findings, and market trends into clear, concise narratives for executive leaders, WSU communicators, and cross-functional teams.
• Demonstrated ability to manage multiple projects and collaborate across a variety of stakeholder groups.

Preferred Qualifications

• Experience with user research.
• Experience with Python, R, or other analytical tools.
• Experience evaluating the impact of AI-powered search and content discovery platforms.
• Experience in higher education, nonprofit, agency, media, marketing or other complex mission-driven organizations
• Knowledge of data governance principles, privacy standards, and responsible data stewardship.
• Familiarity with FERPA and other applicable privacy regulations.

Position Sponsorship Eligibility: Not eligible for work visa sponsorship

About Department/College/Area/ Campus - University Marketing And Communications

Area/College: University Marketing and Communications

Department Name: Brand Marketing and Social Media Teams

Location: Pullman or Spokane WSU Campus

Time Type: Full time

Position Term: 12 Month

Background Check: This position has been designated by the department to require a background check because it requires access to children or vulnerable adults as defined by RCW 74.34, engages in law enforcement, requires security clearance, interacts with WSU students in a counseling or advising capacity, has access to personal identifying and/or financial information, unsupervised access to university buildings/property, or other business-related need. A background check will not be completed until an initial determination of qualification for employment has been made.

Washington State University encourages all qualified candidates to apply, including members of the military and veterans, and persons with disabilities.

WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or [e-mail].

Notice of Non-Discrimination: In matters of admission, employment, housing or services, or in the educational programs or activities it operates, WSU does not discriminate or permit discrimination by any member of its community against any individual on the basis of sex, race, color, national or ethnic origin, physical disability, mental disability, sensory disability, use of a trained service animal, age, religion, creed, genetic information, marital status, sexual orientation, gender identity, protected veteran status, honorably discharged veteran, member of the military, or immigration or citizenship status except as authorized by federal or state law, regulation, or government contract.

Inquiries about the application of federal and state laws and regulations (including inquiries regarding the application of Title IX, ADA/Section 504, and implementing regulations), as well as reports and complaints of discrimination and harassment, can be made verbally or in writing to WSU’s Compliance and Civil Rights, the Department of Education’s Office of Civil Rights, or both. More information, resources, and contact information are available here: https://ccr.wsu.edu/notice-of-nondiscrimination/