Marketing & Communications Director Washington State University

Volt Edu; Pullman, Northern (WA, KY); Hybrid; USD 81,000 - 104,000; Full time

Benefits offered by this job

Paid sick leave

Paid vacation leave

Medical, dental, life and disability保险

Job summary

WSU Global Campus seeks a Director of Marketing for Online Program Management (OPM) Services to lead the design, launch, and management of marketing services for online degree and certificate programs.

The role oversees brand strategy, digital marketing, enrollment marketing, and market research, reporting to the AVP of the Global Campus and partnering with academic units and central marketing. This is a remote, full-time role with exempt status.

Qualifications

• Bachelor’s degree in communication, journalism, public relations, marketing, or related field; 6 years of progressive experience including 3 years managerial.
• Experience developing and executing multi-channel marketing campaigns.
• Experience managing digital marketing channels (paid search, social, email, CRM campaigns, web content).
• Experience using marketing analytics to assess performance and inform decisions.
• Experience managing external vendors or agencies.
• Demonstrated project management across budgets and timelines.

Responsibilities

• Design, launch, and manage a comprehensive suite of OPM marketing services.
• Oversee brand strategy, digital marketing, enrollment marketing, and analytics.
• Collaborate with academic units, enrollment management, and central marketing to align with revenue growth.

Skills

Brand Management

Cultural Competency

Multi-channel marketing

Digital marketing channels

Marketing analytics

Vendor management

Project management

Education

Bachelor’s degree in marketing/communications/public relations or related field

Master’s degree may substitute for up to 1 year of experience

Tools

Slate

Salesforce

Job description

Position Details

The Opportunity:

The Director of Marketing for Online Program Management (OPM Services) is the strategic leader responsible for designing, launching, and managing a comprehensive suite of OPM marketing services that support the growth of Washington State University (WSU) Global Campus online degree and certificate programs. This role builds the marketing infrastructure, systems, and processes needed to attract, convert, and retain online learners at scale.

The Director oversees brand strategy, digital marketing, enrollment marketing, market research, and performance analytics for Global Campus OPM services, ensuring alignment with WSU’s mission, academic priorities, and revenue‑growth goals. This position reports to the Associate Vice President for the Global Campus and collaborates closely with academic units, enrollment management, and central marketing.

This is a remote position with the successful candidate performing all work at an alternative location.

Additional Information

This is a full-time (100% FTE), permanent, remote position. This position is overtime exempt.

Monthly Salary

$6,733.54 – $8,632.73 | Commensurate with experience and qualifications

In accordance with RCW 49.58.110, the above salary reflects the full salary range for this position. Individual placement within the range is based on the candidate’s current experience, education, skills, and abilities related to the position.

Benefits

WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation, optional supplemental retirement accounts; training and development; and employee tuition waiver. For additional information, please review the detailed Summary of Benefits offered by WSU for AP staff and Total Compensation.

Required Qualifications

• Positions require a Bachelor’s degree in communication, journalism, public relations, marketing, or other relevant field and six (6) years of progressively responsible professional level experience in public relations, marketing, print or broadcast media, or public relations, which has included at least three (3) years of managerial experience. Any combination of relevant education and professional experience may be substituted for the educational requirement on a year‐for‐year basis. A Master’s degree in a related field may be substituted for up to one (1) year of the required experience.
• Brand Management: Experience with or ability to develop, maintain, and enhance brand identity and reputation.
• Cultural Competency: Demonstrated knowledge of effective strategies for working with diverse faculty, staff, and students.
• Bandwidth: Minimum bandwidth of 4.0Mbps for upload and download required for telework or hybrid work assignment.
• Demonstrated experience developing and executing multi-channel marketing campaigns that drive lead generation, enrollment, customer acquisition, or other measurable outcomes.
• Experience managing digital marketing channels, including paid search, social media, email marketing, CRM-based campaigns, and web content strategy.
• Experience using marketing analytics and data to assess campaign performance and inform decision‑making.
• Experience managing external vendors, agencies, or strategic marketing partners.
• Demonstrated project management experience, including managing multiple priorities, budgets, and timelines.

Preferred Qualifications

• Digital Marketing: Demonstrated experience in developing strategies for digital marketing related to higher education for online and/or adult learners.
• Performance Metrics: Establishing or analyzing key performance indicators (KPIs) to track the effectiveness of campaigns and initiatives.
• Experience in higher education enrollment marketing, particularly for online degree and certificate programs.
• Demonstrated success developing and executing lead generation and enrollment growth strategies.
• Experience working with Online Program Management (OPM) organizations or leading OPM-related functions within a university.
• Knowledge of student recruitment funnels, CRM systems (e.g., Slate, Salesforce), and marketing automation platforms.
• Experience conducting market research, competitive analysis, and program launch planning.

Position Sponsorship Eligibility

Not eligible for work visa sponsorship

About Department/College/Area/ Campus –

WSU Global Campus | Washington State University

Area/College

WSU Global Campus

Department Name

WSU Global Campus – Marketing & Communications

Location:

Pullman, WA Campus of Washington State University

Background Check

This position has been designated by the department to require a background check because it requires access to children or vulnerable adults as defined by RCW 74.34, engages in law enforcement, requires security clearance, interacts with WSU students in a counseling or advising capacity, has access to personal identifying and/or financial information, unsupervised access to university buildings/property, or other business‑related need. A background check will not be completed until an initial determination of qualification for employment has been made.

Time Type

Full time

Position Term

12 Month

Washington State University encourages all qualified candidates to apply, including members of the military and veterans, and persons with disabilities.

WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; T