Marketing Data & Analytics Specialist

First Mid Bank & Trust; Rockford (IL); On-site; USD 73,400 - 91,750; Full time

Benefits offered by this job

Comprehensive healthcare

Paid family leave

Generous paid time off

Tuition reimbursement

Employee Stock Purchase Plan

401K plan with company match

Job summary

A financial services company in Rockford, IL, is seeking a Marketing Data & Analytics Specialist to drive analytics strategies and enhance decision-making through data insights. This role requires at least 5 years of experience in analytics, emphasizing skills in data storytelling and KPI development. The position includes competitive pay ranging from $73,400 to $91,750 annually, comprehensive benefits, and a chance to collaborate closely with senior marketing leaders.

Qualifications

• Minimum of 5+ years' experience in Analytics, Business Intelligence, or Marketing Insights roles.
• Financial services or regulated industry experience preferred.

Responsibilities

• Lead analytics strategy for major segments or enterprise initiatives.
• Own reporting and analysis for assigned segments or campaigns.
• Build dashboards, performance summaries, and KPI tracking.
• Develop KPI frameworks, measurement plans, and insight models.
• Translate data into insights and recommendations.
• Improve reporting processes and data visualization.
• Partner with CRM, Strategy, and business lines to support planning and improve data maturity.
• Ensure data quality and governance across assigned domains.

Skills

Advanced data analytics

Strategic insight development

Data storytelling

KPI design and development

Enterprise influence

Segmentation

Cross-functional collaboration

Analytical skills

Critical thinking

Problem-solving skills

Attention to detail

Education

Bachelor's or advanced degree in marketing, data administration, information systems or equivalent experience

Tools

Microsoft Dynamics

Job description

Position

Marketing Data & Analytics Specialist

Location

Rockford, IL

Job Id

4508

Number of Openings

0

Overview

At First Mid, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as education, skills, internal equity, and experience. This position offers additional compensation in the form of discretionary short-term incentives (i.e. bonus, incentives, and/or commission). Benefits for this role include comprehensive healthcare, well-being benefits, paid family leave as well as generous paid time off. Total Rewards also include banking perks, tuition reimbursement, an Employee Stock Purchase Plan, and a 401K plan with company match. Incentives and benefits are subject to eligibility requirements.

Role Summary

This is a key member of the marketing team's business strategy and works closely with the CMO and Marketing Strategy roles. Entrusted with deriving actionable insights and recommendations from multiple data sources, the role supports strategic goals through data management, reporting, analysis, customer intelligence, segmentation, targeting, demographics and other business analytics. It owns reporting and analysis for defined business areas, translates data into insights, identifies performance trends, and partners with Strategy and CRM to support planning and optimization. The role preferably leads enterprise-level analytics, performance measurement, and insight generation. It shapes KPI frameworks, partners with senior leaders, and drives data-informed decision-making across Marketing and the business.

Responsibilities

• Lead analytics strategy for major segments or enterprise initiatives
• Own reporting and analysis for assigned segments or campaigns
• Build dashboards, performance summaries, and KPI tracking
• Develop KPI frameworks, measurement plans, and insight models
• Translate data into insights and recommendations
• Improve reporting processes and data visualization
• Partner with CRM, Strategy, and business lines to support planning and improve data maturity
• Position data (knowledge of customers, products, employees, vendors, and the market at large) as a driver of messaging, budgetary spending, and tactics
• Ensure data quality and governance across assigned domains
• Lead analytics strategy for major segments or enterprise initiatives
• Serve as quality assurance guide for reporting functions within the department
• Champion data integrity and literacy required for customer-centric efforts
• Work with marketing leadership to define standards and parameters of business rules for accuracy, cross-functional alignment, and the structural integrity of data, including the creation of process documentation, templates, and systems required for effective data management

Qualifications

Education/Experience:

• Bachelor's or advanced degree in marketing, data administration, information systems or equivalent experience.
• Minimum of 5+ years' experience in Analytics, Business Intelligence, or Marketing Insights roles.

• Financial services or regulated industry experience preferred.

Skills:

• Advanced data analytics, strategic insight development, data storytelling, KPI design and development, enterprise influence, segmentation, and crossfunctional collaboration.
• Has a working understanding of marketing functions and, in particular, the role that data and technology play in powering those functions
• Experience with a CRM system, preferably Microsoft Dynamics, and tools comprising the marketing stack
• Experience creating and delivering marketing metrics related to reports, including ROI
• Experience in market trends and consumer behavior research
• Strong analytical, critical thinking and problem-solving skills
• High attention to detail and ability to meet deadlines

Pay Range

$73,400 - $91,750 per year