Marketing Data & Analytics Specialist

First Mid; Champaign (IL); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Comprehensive healthcare

Paid family leave

Generous paid time off

Tuition reimbursement

Employee Stock Purchase Plan

401K plan with company match

Job summary

A financial services firm in Champaign is seeking an experienced analytics professional to lead their analytics strategy. The successful candidate will develop KPI frameworks and translate data into actionable insights. A bachelor's degree in a relevant field combined with over 5 years of experience in analytics is required. Proven experience in the financial services or a regulated industry is preferred. Flexible benefits including comprehensive healthcare and a 401K plan are offered.

Qualifications

• Minimum of 5+ years’ experience in Analytics, Business Intelligence, or Marketing Insights roles.
• Financial services or regulated industry experience preferred.

Responsibilities

• Lead analytics strategy for major segments or enterprise initiatives.
• Develop KPI frameworks, measurement plans, and insight models.
• Translate data into insights and recommendations.
• Ensure data quality and governance across assigned domains.

Skills

Advanced data analytics

Strategic insight development

Data storytelling

KPI design and development

Cross-functional collaboration

Market trends research

Analytical skills

Problem-solving skills

Education

Bachelor’s or advanced degree in marketing, data administration, information systems

Tools

Microsoft Dynamics

Job description

At First Mid, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as (but not limited to) education, skills, internal equity, and experience. This position offers additional compensation in the form of discretionary short-term incentives (i.e. bonus, incentives, and/or commission). Benefits for this role include comprehensive healthcare, well‑being benefits, paid family leave as well as generous paid time off. Total Rewards also include banking perks, tuition reimbursement, an Employee Stock Purchase Plan, and a 401K plan with company match. Incentives and benefits are subject to eligibility requirements.

Responsibilities

• Lead analytics strategy for major segments or enterprise initiatives
• Own reporting and analysis for assigned segments or campaigns
• Build dashboards, performance summaries, and KPI tracking
• Develop KPI frameworks, measurement plans, and insight models
• Translate data into insights and recommendations
• Improve reporting processes and data visualization
• Partner with CRM, Strategy and business lines to support planning and improve data maturity
• Positions data (knowledge of our customers, products, employees, vendors, and the market at large) as a driver of messaging, budgetary spending, and tactics
• Ensure data quality and governance across assigned domains
• Lead analytics strategy for major segments or enterprise initiatives
• Serves as quality assurance guide for reporting functions within the department
• Champions data integrity and literacy required for customer‑centric efforts.
• Works with marketing leadership to define standards and parameters of business rules for accuracy, cross‑functional alignment, and structural integrity of data, including the creation of process documentation, templates, and systems required for effective data management

Qualifications

Education/Experience

• Bachelor’s or advanced degree in marketing, data administration, information systems or equivalent experience.
• Minimum of 5+ years’ experience in Analytics, Business Intelligence, or Marketing Insights roles.
• Financial services or regulated industry experience preferred.

Skills

• Advanced data analytics, strategic insight development, data storytelling, KPI design and development, enterprise influence, segmentation, and cross‑functional collaboration.
• Has a working understanding of marketing functions and, in particular, the role that data and technology play in powering those functions
• Experience with a CRM system, preferable Microsoft Dynamics, and tools comprising the marketing stack
• Experience creating and delivering marketing metrics related to reports, including ROI
• Experience in market trends and consumer behavior research.
• Strong analytical, critical thinking and problem‑solving skills.
• High attention to detail and ability to meet deadlines.