Marketing Data Analyst: Tableau Dashboards & Insights

Ultipro

Salt Lake City, Northern (UT, KY)

Hybrid

USD 77,000 - 104,000

Full time

6 days ago

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Benefits offered by this job

401 K Plan with Company Match

Medical, Dental, Vision, and FSA/HSA

Life Insurance, Disability Insurance

Vacation, Sick Time, Holidays

Employee Assistance Program (EAP)

Job summary

Alsco Uniforms is seeking a Digital Marketing Data Analyst to join our Salt Lake City team onsite. You will analyze performance data across email, social, paid, SEO, and web analytics, and connect outcomes to sales pipeline and revenue.

You will build dashboards in Tableau and Excel, deliver reporting to marketing and sales leadership, and provide actionable insights to optimize campaigns. The ideal candidate has 4+ years in digital marketing analytics, strong Tableau/Power BI and Excel skills,

Qualifications

Bachelor's degree in Marketing, Business Analytics, Statistics, Data Science, or related field or equivalent experience (4+ years in analytics).
4+ years in digital marketing analytics or data analysis role.
Experience with marketing attribution and funnel analysis linking channels to leads and revenue.
Experience with HubSpot and Salesforce for analytics and CRM data analysis.

Responsibilities

Analyze performance data from digital marketing channels (email, social, PPC, SEO, web) to measure campaign effectiveness.
Build dashboards and data visualizations in Tableau and Excel to track KPIs across marketing and sales.
Use HubSpot and Salesforce to analyze campaign performance, journeys, and pipeline attribution.
Create recurring and ad hoc presentations for leadership with insights and recommendations.
Analyze customer behavior and conversion trends to optimize targeting and performance.
Audit tracking and data collection across marketing platforms with cross-functional partners.
Collaborate with IT and other departments to ensure cohesive measurement and data integration.