Marketing Data Analyst | Polaris

Dahl Consulting; Plymouth (MN); Hybrid; USD 69,000 - 96,000; Full time

Benefits offered by this job

Benefits package

Job summary

Dahl Consulting in Plymouth, MN is seeking a Marketing Data Analyst for a 6-month contract with potential extension. The role centers on transforming large datasets into actionable marketing insights, using advanced SQL and Power BI to build and maintain dashboards and reporting solutions.

You will collaborate with marketing, analytics, and retail teams to drive data-driven decision making, ensure data quality, and translate business requirements into repeatable analytics processes.

Qualifications

• Bachelor's degree in analytics, data science or related field; equivalent experience may be considered.
• 3+ years of experience in data analytics, BI, reporting or related role.
• Advanced SQL skills for large datasets; experience querying, transforming and validating data.
• Experience developing Power BI dashboards and Snowflake or similar data warehouse.

Responsibilities

• Develop, optimize, and troubleshoot SQL queries for reporting and analytics.
• Own and enhance Power BI dashboards, datasets, and reporting logic.
• Analyze large datasets to identify trends and actionable insights.
• Collaborate with data engineering to improve data quality and scalability.
• Perform root cause analysis for reporting discrepancies and data issues.
• Translate business requirements into reporting specifications and data needs.
• Work with marketing, analytics, and retail teams to deliver trusted reporting.
• Support marketing performance measurement and data-driven strategies.

Skills

SQL

Power BI

Data analysis

Communication

Problem-solving

Education

Bachelor's degree in Analytics / Data Science / IS / Business / Statistics / Economics / Marketing or related field

Tools

Power BI

Snowflake

DAX

Data modeling

Job description

Title: Marketing Data Analyst

Location: Plymouth, MN | Hybrid, onsite Tuesday - Thursday

Job Type: Contract (6 months) + potential to extend

Compensation: $50.00-70.00/hr

Industry: Powersports

About the Role

Our firm is partnering with a leading global manufacturer in the powersports, mobility, and recreational vehicle industry to identify a Marketing Data Analyst. This organization leverages data-driven decision making to support marketing effectiveness, customer engagement, retail performance, and overall business growth. This role is ideal for a highly technical analyst who enjoys working with large datasets, solving complex data challenges, and transforming raw information into actionable insights. The successful candidate will be naturally curious, detail-oriented, and motivated to continuously learn and improve reporting and analytics processes.

Key Responsibilities

• Develop, optimize, and troubleshoot SQL queries to support reporting, analysis, data validation, and ongoing business needs.
• Own, maintain, and enhance Power BI dashboards, datasets, reporting logic, and documentation to ensure accuracy and usability.
• Analyze large and complex datasets to identify trends, uncover insights, and support business decision-making.
• Partner with data engineering teams to improve data quality, strengthen data foundations, and support scalable analytics solutions.
• Perform root cause analysis related to reporting discrepancies, data quality issues, and unexpected business performance outcomes.
• Investigate raw data to answer business questions and provide actionable recommendations.
• Translate business requirements into reporting specifications, data requirements, and repeatable analytical solutions.
• Collaborate with marketing, analytics, retail, and cross-functional stakeholders to deliver trusted and impactful reporting.
• Support marketing performance measurement and contribute to data-driven marketing strategies.

Qualifications

• Required Bachelor's degree in Analytics, Data Science, Information Systems, Business, Statistics, Economics, Marketing, or a related field; equivalent experience may be considered.
• 3+ years of experience in data analytics, business intelligence, reporting, or a related data-focused role.
• Advanced SQL skills with experience querying, transforming, troubleshooting, and validating large datasets.
• Experience developing and maintaining Power BI dashboards, datasets, and reporting solutions.
• Experience working with large-scale data environments and complex data structures.
• Experience with Snowflake or a similar cloud data warehouse platform.
• Strong analytical and problem‑solving skills with the ability to conduct root cause analysis.
• Demonstrated ability to work independently, manage priorities, and drive projects forward with minimal oversight.
• Strong communication skills and the ability to translate data findings into business recommendations.
• Curiosity, initiative, and a continuous learning mindset.

Preferred Experience

• Experience in marketing analytics, digital marketing measurement, campaign performance reporting, or customer journey analytics.
• Background supporting marketing or retail‑focused business teams.
• Experience with DAX, Power Query, and data modeling best practices.
• Familiarity with demand generation, customer insights, or consumer behavior analytics.
• Experience partnering with cross‑functional teams in a fast‑paced, data‑driven environment.
• Knowledge of modern analytics ecosystems and data visualization best practices.

Benefits

Dahl Consulting is proud to offer a comprehensive benefits package to eligible employees that will allow you to choose the best coverage to meet your family’s needs. For details, please review the DAHL Benefits Summary: https://www.dahlconsulting.com/benefits-w2fta/.

Equal Opportunity Statement

As an equal opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply.