Director, Campaign Creative Production

BLIZZARD ENTERTAINMENT, INC.; Irvine (CA); On-site; USD 139,000 - 228,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with company match

Paid holidays and vacation

Relocation assistance

Job summary

Blizzard Entertainment, Inc. in Irvine seeks a Director, Campaign Creative Production to lead Brand & Creative Marketing production across World of Warcraft, Overwatch, Diablo, and more. You will staff, budget, and drive campaigns from tentpoles to experiential, ensuring alignment with franchise goals.

You will build a high-performing team, manage external partners, and ensure on-time, high-quality outputs while guiding strategic direction and governance across departments.

Qualifications

• 12+ years of experience in creative or marketing production, including large-scale, integrated campaigns.
• Minimum 4 years of direct supervisory experience.
• Proven track record delivering high-scope production across A/V, cinematics, live-action, OOH, and 360 campaigns.
• Strong budgeting, scheduling, and vendor management skills.
• Experience selecting and negotiating with external production partners.

Responsibilities

• Set strategic direction for campaign production across franchises.
• Oversee production of content for Brand & Creative Marketing across video, digital, experiential, and social channels.
• Build and mentor the production team; define roles and performance metrics.
• Staff productions with directors, talent, and production teams; manage budgets and timelines.
• Establish production standards and post-campaign retrospectives; align with cross-functional partners.

Skills

Leadership

Executive communication

Budgeting

Production planning

Vendor management

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Film/Production

Job description

Team Name: Marketing Job Title: Director, Campaign Creative Production Requisition ID: R028246 Job Description: Your Platform Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of beloved Blizzard Titles: World of Warcraft®, Overwatch®, Diablo®, and other unannounced titles, that will captivate players globally.

Your Mission

As the Director, Campaign Creative Production at Blizzard, you will be the senior production leader for Brand & Creative Marketing across our franchises. In this role, you will report to the Senior Director, Brand & Creative Marketing and lead a team of producers and coordinators who turn brand and creative vision into executable production plans. You will make sure every franchise team is staffed, budgeted, and equipped to deliver integrated campaigns, from tentpole expansion launches and cinematics to experiential, live-action, OOH, BlizzCon, and more. You will set the strategic direction for campaign production, translating Brand & Creative objectives into departmental goals, standards, and budgets, and influencing senior leaders on matters of significance to the department. This is a leadership role first and a production expert role second.

Responsibilities

• Set the strategic direction for campaign production across franchises, translating Brand & Creative objectives into departmental goals, action plans, and the guidelines and procedures that support them
• Oversee the creative, operational, and strategic aspects of content production for Brand & Creative Marketing, ensuring each franchise team is staffed, budgeted, and equipped to deliver successfully
• Build and develop the production team by managing and mentoring producers and coordinators, defining team roles, setting clear expectations, planning performance measurements that support departmental goals, providing timely and actionable feedback, and creating pathways for people to take on higher-scope, higher-seniority work
• Ensure productions are staffed appropriately with directors, creative talent, and production teams
• Establish production practices and standards, including standardized timelines, trackers, risk frameworks, and post-campaign retrospectives, so the team runs on repeatable, high-quality process
• Partner with the Senior Director, the Creative pod, and Senior Brand Managers to drive leadership alignment, and clear cross-functional dependencies across PMM, MCP, BVID, Regional, Partnerships, Comms, and Development before they become risks
• Own overall campaign production strategy, timeline, and delivery in partnership with franchise producers, and develop and manage departmental production budgets for senior leadership approval, directing planning, staffing, and expense priorities
• Support cross-functional collaboration among creative, strategy, paid, social, PR, partnerships, and production teams
• Oversee production of creative assets across video, digital, experiential, and occasionally social and integrated channels, including budgets and schedules across multiple projects and campaigns
• Select and manage external production companies, directors, photographers, editors, and vendors; negotiate scopes of work, contracts, vendor agreements, and production costs; and serve as the senior point of contact for major studios and vendors
• Identify and mitigate production risks, schedule conflicts, and budget challenges, and advise creative teams on production approach and feasibility so ideas are executed at the desired quality and within budget
• Drive operational efficiency while maintaining high creative standards, including oversight of post-production, asset delivery, versioning, and distribution requirements
• Ensure compliance with legal, licensing, talent, and usage requirements
• Stay ahead of production market developments, emerging techniques, and the competitive landscape, and use them to evolve production methods, vendor strategy, and evaluation criteria for projects, programs, and people

Player Profile Minimum Requirements

• 12+ years of experience in creative or marketing production, preferably in the video game industry or a related entertainment field, including large-scale, integrated campaigns, with a minimum of 4 years of direct supervisory experience
• Proven track record delivering high-scope production across A/V and cinematics, physical production, live-action, experiential, key art, OOH, and the other core pieces of a robust 360 campaign for AAA brands
• Deep expertise in production planning, budgeting, and scheduling across multiple concurrent projects, with strong command of financial and vendor management processes
• Demonstrated experience selecting, negotiating with, and managing external production companies, directors, and craft vendors
• Excellent communication, presentation, and leadership skills, with the ability to influence senior leaders and inspire across global, cross-functional teams
• Strong judgment and operational rigor, with the ability to set strategy, operate with limited directional guidance, identify and mitigate production risk, and advise creative leadership on feasibility
• General understanding of all areas of the company's business and functional groups, with working knowledge of the relationships and partnerships that drive integrated campaigns

Preferred Qualifications

• Experience building or scaling a production function, pipeline, or partner/agency operating model
• A passion for gaming and gaming culture, with a strong understanding of current industry trends, player behavior, and product life cycles
• In-depth knowledge of Blizzard games
• Bachelor's degree in Marketing, Communications, Film/Production, Business, or a related field, or equivalent professional experience

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android. Our World Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment.

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners. We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply. We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [e-mail]. General employment questions cannot be accepted or processed here. Thank you for your interest. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance

In the U.S., the standard base pay range for this role is $138,590.00 - $227,934.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

Blizzard Entertainment® is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception.