Insights & Analytics Manager - Brand Strategy

Global Sports Jobs Limited; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Paid vacation and holidays

Telemedicine

Mental health resources

Parental leave

Job summary

Creative Artists Agency (CAA) seeks a Brand Consulting Insights & Analytics Manager to lead data-driven sponsorship strategies and insights for high-profile client work. You will partner with Insights & Analytics Directors, VPs, and Account leads to advise on leveraging data across media channels and consumer touchpoints.

You will collaborate with Strategy, Account, Data, and Creative teams, manage expectations, and mentor junior staff while exploring new opportunities for clients through

Qualifications

• Bachelor's degree in statistics, business, or a similar discipline.
• 4–6+ years of experience in a data-driven insights and strategic role.
• Expertise in interpreting consumer research and data and applying it to client strategies.
• Strong Excel and PowerPoint skills.
• Highly developed verbal and written communication skills for diverse stakeholders.
• Curiosity and ability to turn data into stories about driving behavior.
• Understanding of marketing, brand, and social metrics.
• Experience mentoring junior team members.
• Ability to manage multiple projects with attention to detail.
• Experience communicating and advising clients.

Responsibilities

• Support design, implementation, and management of sponsorship strategy, valuation, and measurement initiatives.
• Utilise research tools to aggregate and analyse marketing data.
• Use data visualisation to package reports for stakeholders.
• Leverage data to develop insights for planning and strategy execution.
• Interact with internal teams and clients to manage expectations and deadlines.
• Partner with Strategy and Account teams to build data-driven personas and journeys.
• Interpret trends to inform sponsorship and campaign strategies.
• Bridge between internal teams to balance outputs with efficiency.
• Pitch innovative ideas and test-and-learn opportunities.
• Manage junior staff and cultivate client partnerships.

Skills

Data-driven insights

Analytical skills

Verbal and written communication

Project management

Mentoring junior staff

Stakeholder management

Education

Bachelor's degree in statistics or business

Tools

Excel

PowerPoint

AI-based tools

YouGov

GWI

Meltwater

Job description

Creative Artists Agency (CAA) seeks a Brand Consulting Insights & Analytics Manager to lead data-driven sponsorship strategies and insights for high-profile client work. You will partner with Insights & Analytics Directors, VPs, and Account leads to advise on leveraging data across media channels and consumer touchpoints.

You will collaborate with Strategy, Account, Data, and Creative teams, manage expectations, and mentor junior staff while exploring new opportunities for clients through