Marketing Data Analyst

DeWinter Group; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Marketing Data Analyst, where you'll harness the power of data to drive marketing strategies and enhance business outcomes. In this remote role, you'll collect and analyze data from diverse marketing channels, develop insightful dashboards, and collaborate with teams to refine data-driven strategies. Your expertise in tools like Google Analytics and Tableau will be crucial in identifying trends and optimizing campaign performance. If you have a passion for data and a knack for translating insights into actionable recommendations, this opportunity is perfect for you.

Qualifications

• Strong proficiency in data analysis and visualization tools.
• Ability to translate complex data into actionable insights.

Responsibilities

• Collect and analyze data from various marketing channels.
• Develop and maintain dashboards to track key marketing metrics.
• Identify trends and insights to optimize campaign performance.

Skills

Data Analysis

Data Visualization

Analytical Skills

Problem-Solving

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Statistics

Tools

Google Analytics

Tableau

Power BI

Salesforce

Marketo

Job description

Job Title:Marketing Data Analyst

Job Location:Remote

Job Summary:
You will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights and recommendations. This role involves tracking campaign performance, identifying trends, and supporting data-driven decision-making to optimize our marketing strategies and achieve business goals.

Responsibilities:

• Collect and analyze data from various marketing channels, including digital, social media, email, and events.
• Develop and maintain dashboards and reports to track key marketing metrics and KPIs.
• Identify trends, patterns, and insights from marketing data to optimize campaign performance.
• Conduct A/B testing and other experiments to measure the effectiveness of marketing initiatives.
• Collaborate with marketing teams to develop and refine data-driven strategies.
• Ensure data accuracy and integrity across all reporting platforms.

Qualifications:

• Strong proficiency in data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI).
• Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
• Solid understanding of marketing metrics and KPIs.
• Excellent analytical, problem-solving, and communication skills.
• Ability to translate complex data into actionable insights.
• Bachelor's degree in Marketing, Business, Statistics, or a related field.

Compensation:

• $75 - $80 per hour

DeWinter Group and Maris Consultingis an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We post pay scales which are based on our client pay ranges. DeWinter, Maris, and our clients have the right to modify the requirements of the role which can impact the pay ranges posted.