Marketing Data Analyst 5909 Peachtree Dunwoody Rd Bldg D Ste 800, Atlanta, GA 30328

EPIC Insurance Brokers & Consultants; Mississippi; On-site; USD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a Marketing Data Analyst to join their dynamic team. This role focuses on leveraging data to drive strategic marketing decisions and optimize campaign performance. The ideal candidate will possess strong analytical skills, proficiency in Power BI, and experience in data analytics within a marketing context. Join a fast-growing firm that values collaboration and innovation, and contribute to impactful marketing strategies that enhance business growth. This is a fantastic opportunity to grow your career in a supportive and engaging environment.

Benefits

Generous Paid Time Off

Paid Parental Leave

Employee Referral Bonus

401(k) Matching

Medical Insurance

Dental Insurance

Vision Insurance

Wellness Programs

Pet Insurance

Employee Recognition Programs

Qualifications

• 2+ years of data analytics experience in a marketing department.
• Proficiency in Power BI for creating and managing dashboards.

Responsibilities

• Gather and analyze data from various sources to drive marketing strategies.
• Create reports and visualizations to communicate findings to stakeholders.

Skills

Data Analytics

Power BI

SQL

Google Analytics

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Statistics

Bachelor's degree in Economics

Tools

Salesforce CRM

Google Tag Manager

Job description

Come join our team!

There are many reasons why EPIC Insurance Brokers & Consultants has become one of the fastest-growing firms in the insurance industry. Fueled and driven by capable, committed people who share common beliefs and values and “bring it” every day, EPIC is always looking for people who have “the right stuff” – people who know what they want and aren’t afraid to make it happen.

Headquartered in San Francisco and founded in 2007, our company has over 3,000 employees nationwide. With locations spread out across the U.S., our local market knowledge and industry expertise helps support our clients' regional and global needs. We have grown very quickly since our founding, and we continue to see growth and success thanks to our hard-working and growth-minded employees.

Our core values are: Owner mindset, Inspire trust, Think big, and Drive results. If these values and growth align with what you're looking for in your next career? Then consider joining our amazing t eam!

JOB OVERVIEW:

We are seeking a talented Marketing Data Analyst to join our team and help drive data-driven marketing strategies. This role will be responsible for gathering, analyzing, and interpreting data to understand consumer behavior, market trends, and campaign performance. They will use their marketing experience & knowledge to review the findings and provide actionable insights that drive strategic marketing decisions and optimize return on investment.

LOCATION: HYBRID - 2-3 days a week in Atlanta GA (Sandy Springs)

WHAT WE’RE LOOKING FOR:

• REQUIRED: Candidates with at least 2+ years of professional data analytics experience in a marketing department, actively pulling reports and data. Must also have Power BI experience, creating dashboards & managing dashboards.
• Nice to have: Experience using Salesforce CRM & its reporting module, Google Analytics & Tag Manager, and the ability to write some SQL statements.
• Data analyst candidates with experience supporting marketing teams to pull data and interpret the data to help drive business decisions. The 4 main areas of data this role will focus on are: Social media, Salesforce CRM, Email campaigns, and Company website.
• Team player who's excited about rolling up their sleeves to learn, adapt, and grow - not only personally, but also help the team and business grow!

WHAT YOU’LL DO:

A detailed list of job duties includes (but is not limited to):

Data Collection and Analysis:
• Gather data from various sources, including website analytics, customer relationship management (CRM) systems, social media platforms, market research, and sales reports. Implement tracking tags and configurations.
• Use statistical tools and techniques to analyze data, identify patterns, and extract meaningful insights.
• Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities and threats. Monitor the effectiveness of marketing campaigns and initiatives.

Reporting and Visualization:
• Create reports and presentations to communicate findings and recommendations to stakeholders.
• Develop visualizations, dashboards, and infographics to effectively present data and insights.
• Ensure data accuracy and integrity in all reports and visualizations.
• Track key performance indicators (KPIs) and provide regular updates on marketing campaign performance.

Marketing Campaign Analysis:
• Measure the effectiveness of marketing campaigns across different channels (e.g., email, social media, search engine optimization), providing regular updates and insights.
• Conduct A/B testing and other experiments to optimize campaign performance.
• Provide actionable recommendations based on data analysis to improve marketing ROI.
• Identify areas for improvement and make recommendations for future campaigns.

Market Research:
• Conduct market research to understand customer needs, preferences, and behaviors.
• Analyze customer segmentation and target audience profiling.
• Stay up to date on industry trends and best practices.

Collaboration and Communication:
• Work closely with marketing and sales teams to align strategies and goals.
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Collaborate with other analysts and data scientists to share knowledge and best practices.

WHAT YOU’LL BRING:

• Analytical and Problem-Solving Skills: Strong analytical and problem-solving skills are crucial for identifying patterns, drawing conclusions, and making data-driven decisions.
• Data Proficiency: Proficiency in data analysis tools and techniques, including statistical software, spreadsheets, and databases. Experience with data collection methods (tags, APIs, server-sidetracking)
• Technical Skills: Proficiency with web analytics tools (e.g., Google Analytics, Google Tag Manager), CRM systems (preferably Salesforce), and marketing automation platforms.
• Marketing Knowledge: Understanding of marketing principles, strategies, and channels. This role may also assist with other marketing department tasks or duties, as need & workload allows.
• Communication Skills: Excellent written and verbal communication skills to effectively present findings and recommendations to stakeholders.
• Attention to Detail: Meticulous attention to detail to ensure data accuracy and integrity.

Education and Experience:

• Bachelor's degree in Marketing, Statistics, Economics, or a related field.
• Required: At least 2+ years of full-time work experience in a role performing data analysis duties for a marketing department.
• Required: Power BI experience, actively pulling reports, creating, and managing dashboards. This role will be required to pull, manipulate, and clean large data sets.
• Nice to have: Ability to write some SQL statements

COMPENSATION:

The base pay offered will be determined based on your experience, skills, training, certifications and education, while also considering internal equity and market data.

WHY EPIC:

EPIC has over 60 offices and 3,000 employees nationwide – and we’re growing! It’s a great time to join the team and be a part of this growth. We offer:

• Generous Paid Time off
  • Managed PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days starting out for hourly/non-exempt employees; 12 company-observed paid holidays; 4 early-close days
• Generous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave
• Generous employee referral bonus program of $1,500 per hired referral
• Employee recognition programs for demonstrating EPIC’s values plus additional employee recognition awards and programs (and trips!)
• Employee Resource Groups: Women’s Coalition, EPIC Veterans Group
• Unique benefits such as Pet Insurance, Cancer Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support
• Additional benefits include (but are not limited to): 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs
• 50/50 Work Culture: EPIC fosters a 50/50 culture between producers and the rest of the business, supporting collaboration, teamwork, and an inclusive work environment. It takes both production and service to be EPIC!
• EPIC Gives Back – Some of our charitable efforts include Donation Connection, Employee Assistance Fund, and People First Foundation
• We’re in the top 10 of property/casualty agencies according to “Insurance Journal”

EPIC embraces diversity in all its various forms—whether it be diversity of thought, background, race, religion, gender, skills or experience. We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered, helps us to deliver the best outcome to our clients.

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