Marketing Data Analyst

B2E Marketing; Des Moines (IA); On-site; USD 90,000 - 130,000; Full time

Job summary

B2E Data Marketing is a data-driven marketing and analytics firm focused on helping clients leverage data to drive smarter decisions, better targeting, and measurable growth. The role of Marketing Analytics Specialist combines technical work with client strategy and product development, supporting our evolution into AI and ML solutions. Note: Candidates must be authorized to work in the U.S.

(no visa sponsorship). B2E also does not pay for relocation.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Data Analytics or a related field.
• 3–5 years of experience in data science, analytics, or marketing data.
• Experience with marketing data, audience targeting, or campaign analytics preferred.
• Experience with SQL, Python or R; predictive modeling; statistical analysis; and data integration.
• Familiarity with cloud-based data environments, AI/ML concepts, and data visualization tools (Tableau, Power BI).
• Ability to translate data into clear business insights and communicate effectively with technical and non-technical audiences.
• Strategic, problem-solving mindset with interest in product development.

Responsibilities

• Develop predictive models for targeting, segmentation, and campaign performance.
• Apply statistical and machine learning techniques to optimize marketing outcomes.
• Explore and implement emerging AI/ML capabilities to enhance product offerings.
• Conduct A/B and multivariate testing to improvement marketing effectiveness.
• Design and maintain data pipelines across CRM, digital platforms, and third-party data sources.
• Ensure data quality, consistency and scalability across projects.
• Leverage tools such as Alteryx, Python and R to automate workflows.
• Develop dashboards and reporting to translate data into actionable insights.
• Support audience development, data enrichment, and marketing execution across channels.
• Collaborate on product innovation and roadmap development for new data-driven solutions.
• Translate complex data into clear, actionable insights to clients and internal stakeholders.
• Manage multiple projects in a fast-paced, collaborative environment.

Skills

SQL

Python

R

Alteryx

Tableau

Power BI

Education

Bachelor's degree

Tools

Alteryx

Job description

About Us

B2E Data Marketing is a data-driven marketing and analytics firm focused on helping clients leverage data to drive smarter decisions, better targeting, and measurable growth. As a small, collaborative team, we value flexibility, shared ownership, and innovation.

The Role

We're looking for a Marketing Analytics Specialist who brings strong technical foundation while also contributing to client strategy, innovation, and product development. This role will help extend and scale the data and analytics capabilities B2E has built, while supporting our continued evolution into AI, machine learning, and predictive marketing solutions.

Note: Candidates must be authorized to work in the U.S. (no visa sponsorship). B2E also does not pay for relocation.

Key Responsibilities

• Develop predictive models for targeting, segmentation, and campaign performance.
• Apply statistical and machine learning techniques to optimize marketing outcomes.
• Explore and implement emerging AI/ML capabilities to enhance product offerings.
• Conduct A/B and multivariate testing to improvement marketing effectiveness.
• Design and maintain data pipelines across CRM, digital platforms, and third-party data sources.
• Ensure data quality, consistency and scalability across projects.
• Leverage tools such as Alteryx, Python and R to automate workflows.
• Develop dashboards and reporting to translate data into actionable insights.
• Support audience development, data enrichment, and marketing execution across channels.
• Collaborate on product innovation and roadmap development for new data-driven solutions.
• Translate complex data into clear, actionable insights to clients and internal stakeholders.
• Manage multiple projects in a fast-paced, collaborative environment.

Core Skills & Qualifications

• Bachelor's degree in Marketing, Business Analytics,Data Analytics or a related field.
• 3–5 years of experience in data science, analytics, or marketing data.
• Experience with marketing data, audience targeting, or campaign analytics preferred.
• Experience with SQL, Python or R (Alteryx strongly preferred); predictive modeling; statistical analysis; and data integration.
• Familiarity with cloud-based data environments, AI/ML concepts, and data visualization tools (Tableau, Power BI).
• Ability to translate data into clear business insights and communicate effectively with technical and non-technical audiences.
• Strategic, problem-solving mindset with interest in product development.

*Credit and criminal background verification required on all applicants.

B2E Data Marketing is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.