Marketing Data Analyst

Block, Inc; New York (NY); Remote; USD 89,000 - 168,000; Full time

Job summary

Block, Inc. is seeking a Marketing Data Analyst to enhance customer engagement through data analytics. This role focuses on optimizing marketing campaigns and improving data management processes to support the Cash App's extensive user base. The successful candidate will collaborate closely with marketing teams to ensure impactful communication and effective customer outreach.

Benefits

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Qualifications

• 3+ years experience in business analytics, marketing analytics, or data operations.
• Experience managing large data sets with SQL.
• Ability to communicate insights to non-technical audiences.

Responsibilities

• Drive consumer engagement marketing campaign velocity.
• Analyze campaign results to optimize performance.
• Maintain operational dashboards for campaign health.

Skills

Data analysis

SQL

Data pipeline management

Customer engagement

Tools

Customer Data Platforms

Job description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay / Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

The Cash App Engagement & Retention Marketing team builds and maintains deep, personalized relationships with our customers by understanding their needs - and delivering the right message, at the right time, through the right channel. Our goal is to nurture those relationships, drive meaningful action, and reinforce positive brand sentiment throughout the customer journey.

We're hiring a Marketing Data Analyst to support daily engagement marketing activities across customer segments and product verticals for Cash App's tens of millions of customers. You will help drive our engagement marketing team's performance through segmentation, personalization and data hygiene, ensuring our holistic end-to-end multichannel campaigns bring customers the information they need, when they need it. You will play an integral part in leading Cash App's overall digital presence with a unique focus on delivering marketing communications and evolution of related platform technology.

You Will

• Drive significant increase in consumer engagement marketing campaign velocity through campaign audience definition, experimentation and reporting.
• Analyze campaign results and customer behaviors to generate actionable insights that optimize performance and drive business impact.
• Develop and maintain operational dashboards to monitor campaign health and key marketing KPIs.
• Manage data pipelines, audience ETLs, and integrations with internal and third-party platforms to ensure accurate and timely campaign execution.
• Collaborate with marketers and marketing operations to incorporate customer traits, events, signals, and personas into segmentation strategies that enhance targeting and personalization.

You Have

• 3+ years experience in business analytics, marketing analytics, data operations or equivalent
• 3+ years experience using SQL to manage large, complex data sets
• 3+ years experience creating and maintaining data pipelines, ETLs, etc
• Experience working with marketing operations in a production at scale environment
• Ability to communicate technical insights to non-technical audiences

Experience with Customer Data Platforms (CDPs) such as Braze, Twilio Segment

• Experience in a startup or fast-paced environment

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.

Zone A :

111,700 - $167,500 USD

Zone B :

103,800 - $155,800 USD

Zone C :

98,200 - $147,400 USD

Zone D :

89,400 - $134,000 USD

Every benefit we offer is designed with one goal : empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE : XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.

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