Marketing Data Analyst

Ferraro Law; Miami (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Ferraro Law is seeking a Marketing Data Analyst to transform marketing data into actionable insights. The role focuses on building and sustaining Looker Studio dashboards and reports, integrating data from multiple platforms, and translating metrics into clear recommendations for senior leadership.

The ideal candidate will be proficient at tracking campaign performance, website traffic, conversions, CAC, ROI, and other KPIs, with a strong ability to communicate results to both technical and

Qualifications

• Experience building Looker Studio dashboards and reports.
• Experience integrating data from multiple marketing platforms.
• Ability to communicate data insights to stakeholders clearly and concisely.

Responsibilities

• Build and maintain interactive Looker Studio dashboards and marketing reports.
• Analyze campaign, website, customer, and advertising data.
• Track and report on marketing KPIs and ROI.
• Combine and validate data from multiple sources to ensure accuracy.
• Identify trends, opportunities, and areas for improvement.
• Provide clear, actionable recommendations to marketing stakeholders.
• Automate recurring reporting where possible.
• Partner with marketing teams to define reporting requirements and measurement strategies.

Skills

Marketing analysis

Looker Studio

Data visualization

Dashboard reporting

Tools

Looker Studio

Job description

We are seeking a Marketing Data Analyst with strong experience in Looker Studio to support data-driven marketing decisions. This role will be responsible for collecting, analyzing, and visualizing marketing data to identify trends, measure campaign performance, and provide actionable insights to the marketing team and leadership.

The ideal candidate will have hands-on experience building and maintaining Looker Studio dashboards and reports, integrating data from multiple marketing platforms and sources, and translating complex data into clear, easy-to-understand insights. They should be comfortable working with metrics such as campaign performance, website traffic, conversions, customer acquisition, ROI, and other key marketing KPIs.

Key responsibilities include:

• Build and maintain interactive Looker Studio dashboards and marketing reports
• Analyze campaign, website, customer, and advertising data
• Track and report on marketing KPIs and ROI
• Combine and validate data from multiple sources
• Identify trends, opportunities, and areas for improvement
• Provide clear, actionable recommendations to marketing stakeholders
• Automate recurring reporting where possible
• Partner with marketing teams to define reporting requirements and measurement strategies

A data-driven, detail-oriented analyst who can bridge the gap between marketing strategy and data, with strong Looker Studio/reporting skills and the ability to communicate insights effectively to both technical and non-technical audiences.