Marketing Data Analyst

Team Car Care Dba Jiffy Lube; Irving (TX); Ibrido; USD 65.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

401(k) with company match

Health, dental, and vision benefits

Paid time off and holidays

Collaborative data-driven team

Descrizione del lavoro

Team Car Care is seeking a Marketing Data Analyst to drive analytics for digital marketing, reporting on paid search, social, email, and website performance from our Irving, TX headquarters. You’ll partner with marketing, IT/data, and external agencies to measure and optimize campaigns.

You’ll own dashboards and recurring reports, translate data into actionable insights, and ensure data quality across platforms. This is a full-time, hybrid role based on-site in Irving, TX.

Competenze

• 3–5 years of experience in marketing analytics or related analytical role.
• Bachelor’s degree in a relevant field (or equivalent practical experience).
• Hands-on proficiency with GA4 and GTM; experience with Google Ads and Meta Ads Manager.

Mansioni

• Build and maintain recurring reports and dashboards across paid search, paid social, display, SEO, email, and website.
• Analyze campaign performance to identify trends and provide actionable recommendations.
• Collaborate on campaign measurement plans and KPI definitions; validate tracking and data accuracy.

Conoscenze

Marketing analytics

Data storytelling

Attention to detail

Presentation skills

Formazione

Bachelor’s degree in Marketing, Business, Statistics, Economics, Data Analytics, or related field

Strumenti

Google Analytics 4

Google Tag Manager

Google Ads

Meta Ads Manager

SQL

Tableau/Power BI/Looker

Descrizione del lavoro

Job Title:

Marketing Data Analyst

Location:

Irving, Texas

Compensation:

Pay is commensurate with experience.

Worker Type:

Employee

Time Type:

Full time

Job Description:

About Team Car Care

Team Car Care is one of the nation's largest operators of Jiffy Lube service centers, serving customers across hundreds of locations with fast, reliable vehicle maintenance. Our marketing team drives awareness, traffic, and loyalty for our network of service centers through a mix of digital, local, and lifecycle marketing programs. We’re looking for a Marketing Data Analyst to help us understand what’s working, sharpen our targeting, and turn campaign data into decisions that grow the business.

Team Car Care does not offer support or sponsorship of job applicants for employment-based visas or any other work authorization for this role now or in the future. You must have the right to work in the United States and not require Team Car Care support or sponsorship for immigration-related employment now or in the future.

This position is based at the Team Car Care Headquarters in Irving, TX, with onsite work Tuesday-Thursday and remote work on Mondays and Fridays.

Relocation assistance is not provided for this position.

About the Role

The Marketing Data Analyst is a mid-level, individual-contributor role focused on digital marketing and campaign performance analytics. You’ll own reporting and analysis across paid media, SEO/SEM, email, and web channels, working closely with the marketing team to measure campaign effectiveness, uncover trends, and recommend where to invest next. This role is based on site at our Irving, TX headquarters and works closely with marketing, IT/data, and outside media partners.

What You’ll Do

• Build and maintain recurring reports and dashboards tracking performance across paid search, paid social, display, SEO, email, and the Team Car Care website, using tools such as Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, SQL, and a BI platform (e.g., Tableau, Power BI, or Looker).
• Analyze campaign performance to identify trends, anomalies, and opportunities, and translate findings into clear, actionable recommendations for marketing stakeholders and leadership.
• Partner with the marketing team on campaign measurement plans, including defining KPIs, setting up tracking (UTM taxonomy, conversion events, tagging), and validating data accuracy before and during campaign launches.
• Support media mix and channel-attribution analysis to help guide budget allocation across digital channels and local markets.
• Write and maintain SQL queries to pull, join, and validate data from marketing platforms, the data warehouse, and point-of-sale/CRM systems.
• Conduct A/B and multivariate test analysis for email, landing pages, and ad creative, and communicate statistically sound conclusions to non-technical stakeholders.
• Monitor data quality across marketing platforms and tracking implementations, flagging and helping resolve tagging or measurement issues.
• Prepare monthly and quarterly performance summaries and ad hoc analyses for marketing leadership, including competitive and market-level trends where relevant.
• Collaborate with IT, data engineering, and outside agencies/vendors to ensure marketing data flows accurately into shared reporting systems.

What You’ll Need

• 3-5 years of experience in marketing analytics, digital marketing, or a related analytical role, ideally in a multi-location retail, franchise, or service-based business.
• Bachelor’s degree in marketing, Business, Statistics, Economics, Data Analytics, or a related field, or equivalent practical experience.
• Hands-on proficiency with Google Analytics 4 and Google Tag Manager, plus experience managing or analyzing campaigns in Google Ads and Meta Ads Manager (or similar platforms).
• Proficiency in SQL for querying, joining, and manipulating data across marketing platforms, the data warehouse, and point-of-sale/CRM systems; comfort with Excel/Google Sheets at an advanced level (pivot tables, lookups, basic modeling).
• Experience building dashboards or reports in a BI tool such as Tableau, Power BI, or Looker.
• Strong understanding of digital marketing fundamentals: SEO/SEM, paid social, email marketing, attribution models, and funnel/conversion metrics.
• Ability to translate complex data into clear narratives and recommendations for non-technical audiences, both in writing and in presentations.
• Strong attention to detail and a habit of validating data before drawing conclusions.

Nice to Have

• Experience with marketing analytics in the automotive, retail, or franchise services industry.
• Familiarity with CRM or loyalty platforms and customer segmentation.
• Exposure to Python or R for data analysis or automation.
• Experience with statistical testing (A/B testing frameworks) and experimental design.
• Familiarity with local/store-level marketing performance analysis across multiple locations.

What We Offer

• Competitive salary and performance-based bonus eligibility.
• Comprehensive health, dental, and vision benefits.
• 401(k) with company match.
• Paid time off and company holidays.
• A collaborative, data-driven marketing team and the opportunity to directly influence how Team Car Care reaches and retains customers nationwide.

Agency Info

Agencies please note : this recruitment assignment is being managed directly by Team Car Care's Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated.

Team Car Care is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.