Marketing Data Analyst

Marketing Architects; United States; On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Remote within US

Health, dental, disability

401(k) matching

PTO + holidays

Parental leave

Internet stipend

Phone reimbursement

Team meetups

Job summary

Marketing Architects seeks a Data Analyst to join its Analytics team, focusing on measuring TV advertising effectiveness and guiding client decisions. You will work with cross-functional partners to ensure accurate analysis, with an emphasis on AI-assisted workflows and transparent methodologies.

The role requires 2–5 years in marketing analytics, strong Excel and BI tool experience, and the ability to translate data into actionable insights for clients across the US.

Qualifications

• Agency-trained analyst with 2–5 years in marketing or media analytics
• 3.5 GPA or higher in a quantitative field
• Data-literate: interpret performance data and KPIs
• Proficient in Excel: formulas, pivots, structured analysis
• Experience with BI or data tools (e.g., Domo, Databricks, SQL)
• Ability to present campaign results clearly to clients
• AI-enabled: use AI to improve workflows and analyses
• Own the conclusions and explain the numbers transparently

Responsibilities

• Deliver accurate analyses that answer business questions
• Measure TV and streaming impact on digital performance
• Identify patterns, risks and opportunities for campaigns
• Validate data inputs, methodologies and outputs including AI outputs
• Build clear visualizations and explain findings in plain language
• Leverage AI tools to accelerate querying, scripting and QA

Skills

Marketing analytics

Data analysis

Excel

BI tools

SQL

Databricks

Presentation skills

AI-enabled

Education

Quantitative degree (e.g., economics, statistics, math, CS)

GPA 3.5 or equivalent

Tools

Domo

Databricks

SQL

Job description

Location: Remote

Status: Full-Time

At Marketing Architects, we believe TV advertising is still the most powerful marketing channel. But the typical process for TV is expensive, difficult to scale and to measure. So we flipped the traditional approach on its head and rebuilt the agency model with the client in mind. Today, we're growing a team of talent from across the United States to reimagine how brands advertise on TV.

Role Overview

The Data Analyst is a core member of our Analytics team, responsible for answering real business questions using marketing and media data. You'll report to the Director of Analytics and work closely with cross-functional partners to ensure our measurement is accurate, thoughtful and actionable. This role is closest to the data and we're taking an all-inclusive approach to help clients effectively navigate the complexities of measuring television advertising effectiveness. You'll deeply understand campaign inputs, assumptions and outputs, and you'll help teams and clients clearly understand what the numbers mean (and what to do next). We expect AI to be part of how you work. Use it to move faster and cover more ground than an analyst could alone, and bring the judgment that decides which answers are actually right.

What You'll Do

• Deliver accurate analysis: Complete high-quality analyses that directly answer business and client questions, ensuring data accuracy, and consistency.
• Evaluate TV performance: Measure the impact of TV and streaming campaigns on digital performance, business outcomes and overall marketing effectiveness.
• Uncover actionable insights: Go beyond surface-level results to identify patterns, risks and opportunities that strengthen campaign decisions.
• Validate data and assumptions: Question inputs, methodologies and outputs to ensure results make sense and stand up to scrutiny. Including AI-generated outputs.
• Translate data into clarity: Build clear visualizations and explain findings in plain language so internal teams and clients can confidently act on them.
• Work AI-forward: Use AI tools to accelerate querying, scripting, QA and first-draft analysis so you can test more scenarios and turn work around faster using appropriate context, then apply your own judgment to what the results mean.

Who You Are

• An agency-trained analyst: 2–5 years of experience in marketing analytics, media analytics or a related quantitative field, ideally supporting campaign measurement.
• Strong academic foundation: 3.5 GPA or equivalent academic performance in a quantitative field such as business, economics, statistics, mathematics, computer science, marketing or similar.
• Data-literate: You interpret performance data, identify trends, and connect insights back to defined KPIs to inform decisions.
• Strong in Excel: Comfortable using formulas, pivots tables and structured analysis to organize, validate and analyze large datasets.
• Experienced with BI or data tools: You've worked in platforms like Domo, Databricks, SQL or similar environments to explore and troubleshoot data.
• Presentation-ready: You've built clear, client-ready slides that explain campaign results or analytical findings in a logical way and can present them with confidence.
• AI-enabled: You use AI tools to improve workflows, explore data or enhance analysis and you understand their strengths and limitations. You can point to work AI helped you do faster or more thoroughly, and you can explain your methodology and your math without it.
• Accountable for the answer: The conclusions are yours. You can walk anyone through the logic, the assumptions and the numbers unaided, and you know when a tool's output needs to be thrown out.

Our Values

• Hungry Humble Smart: We seek a trifecta of talent. We take initiative and act with urgency. Look inwards before outwards. Value EQ over IQ.
• Mindset Matters: Success starts between our ears. We face challenges with a calm confidence and pivot quickly. As eternal optimists, we know we are capable of great things and have survived worse. Our best days are always ahead.
• Team Is Hero: We, not me. Being a hero is a team sport and it's the unique talents of many that make us one of a kind. No one person can win the day, but great teams can change the world.

Benefits Overview

• Fully remote within the US
• 100% employer-paid medical, dental and disability, with vision option
• Traditional and Roth 401(k) with a 4% company match
• Flexible paid time off, 9 paid holidays plus 2 floating holidays
• Paid parental leave
• Annual office supply allowance, monthly internet stipend and employer-paid cell phone
• Opportunities to connect virtually and in-person twice a year with our fully remote team

Additional Information

We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.

Our remote-friendly work model supports flexibility across the US, however we are currently unable to support employment in California. We are unable to consider applicants who live outside of the US.

At this time, we're not considering candidates that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future. This includes, but is not limited to: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, O-1, etc.

The application for this position may request a short, job relevant assessment as part of our multi-stage interview process. Reasonable accommodations are available for this assessment, please reach out to [e-mail].

The actual base pay is dependent upon many factors, such as training, transferable skills, work experience, business needs, location and market demands. The base pay range is subject to change and may be modified in the future.

Compensation Range: $60K - $80K