Marketing Data Analyst

Southern Arkansas University; Dayton (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

University of Dayton's University Marketing and Communications seeks a data-driven Marketing Data Analyst to analyze marketing campaigns, monitor performance, and recommend actions to maximize impact.

The role builds benchmarks, analyzes data, assesses campaign effectiveness, and synthesizes actionable insights. You will construct and maintain dashboards displaying metrics, KPIs and trends, and provide recommendations to optimize marketing efforts and audience engagement.

Qualifications

• Bachelor’s degree required.
• Experience benchmarking, measuring and analyzing marketing campaigns.
• Experience with BI platforms: Tableau, Looker Studio, Marketing Cloud Intelligence.
• Strong attention to detail.
• Ability to communicate complex ideas clearly and concisely.
• Time management with ability to meet deadlines and manage multiple projects.

Responsibilities

• Analyze marketing campaigns, monitor performance and make recommendations to maximize impact.
• Develop benchmarks, analyze data, determine campaign effectiveness and synthesize actionable insights.
• Construct and maintain dashboards displaying metrics, KPIs and trends; provide recommendations to optimize marketing efforts.
• Assess emerging technologies to engage audiences.

Skills

Benchmarking and analysis

Attention to detail

Clear communication

Time management

Digital marketing analytics

Data-driven decision making

Education

Bachelor’s degree

Tools

Tableau

Looker Studio

Marketing Cloud Intelligence

Google Analytics

Job description

University Marketing and Communications is looking for an inquisitive, data‑driven professional to analyze our marketing campaigns, monitor performance and make recommendations to maximize impact. Please note that visa sponsorship is not available for this position now or in the future.

The Marketing Data Analyst uses quantitative data and research to determine the impact of marketing initiatives.

The Marketing Data Analyst will assist the University Marketing and Communications team with key strategic decision‑making by developing benchmarks, analyzing data, determining campaign effectiveness and synthesizing actionable insights. The position will construct and maintain dashboards that display metrics, key performance indicators and trends – and provide recommendations to optimize marketing efforts and achieve goals.

The position will also assess emerging technologies, identifying new ways for the University to use digital marketing to engage its audiences.

Minimum Qualifications:

• Bachelor’s degree.
• Experience benchmarking, measuring and analyzing results of marketing campaigns.
• Experience with business intelligence platforms (e.g., Tableau, LookerStudio, Marketing Cloud Intelligence).
• Strong attention to detail.
• Ability to communicate complex ideas clearly and concisely.
• Time management skills, including the ability to meet deadlines and manage multiple projects simultaneously.

Preferred Qualifications:

• 2+ years experience in digital marketing and/or working with quantitative data analysis.
• Working knowledge of relational databases and SQL, such as Google BigQuery.
• Experience integrating datasets from multiple sources.
• Experience with web analytics platforms (e.g., Google Analytics).
• Familiarity with marketing attribution / Marketing Mix Modeling (MMM).
• Ability to form insights, identify trends and develop recommendations based on data.
• Ability to generate innovative solutions to marketing and communication challenges.
• A commitment to inclusion and experience working with socially and culturally diverse communities.
• Knowledge of and sensitivity to a Catholic, Marianist work environment.

Special Instructions:

To apply please submit a cover letter addressing each minimum qualification and any applicable preferred qualifications that you meet.

Applicants must be currently authorized to work in the United States on a full‑time basis. The University does not provide work visa sponsorship for this position.

Informed by its Catholic and Marianist mission, the University is committed to the dignity of every human being. Informed by this commitment, we seek to increase diversity in all of its forms, achieve fair outcomes, and model inclusion across our campus community. The University is committed to policies of affirmative action designed to increase the employment opportunities of individuals with disabilities and protected veterans in compliance with the Rehabilitation Act of 1973 and Vietnam Era Veterans' Readjustment Assistance Act of 1973.