Marketing CRM Ops Technical Specialist

Zip Co; New York (NY); Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

Flexible working culture

Incentive programs

Unlimited PTO

Generous parental leave

Family support policies

Company-sponsored 401k match

Learning and wellness stipend

Union Square office

Industry-leading insurance

Job summary

Zip Co is seeking a CRM Technical Ops Specialist to orchestrate timely, personalized customer communications across email, push, SMS, and lifecycle channels. You’ll be part of the CRM Operations team, blending technical execution with data-driven decision making to optimize engagement at scale.

Remote-first for US-based employees, with an option to work in-person at the Manhattan office. Collaborate with Marketing, Product, Data, and CRM to refine targeting, automation workflows, and

Qualifications

• 2+ years in CRM, lifecycle marketing, or marketing automation roles.
• Hands-on with Braze, SFMC, Marketo, Pardot, or similar tools.
• Experience across email, push, SMS, and in-app messaging.
• Strong data-driven segmentation and lifecycle marketing knowledge.
• Analytical proficiency with reporting, A/B testing, and metrics.
• Experience using AI tools to support campaign execution and efficiency.

Responsibilities

• Build and execute CRM campaigns across email, push, SMS, and lifecycle channels.
• Handle audience segmentation, setup, QA, deployment, monitoring, and reporting.
• Use customer insights and behavioral data to refine targeting strategies.
• Collaborate with Marketing, Product, Data, and CRM to translate goals into steps.
• Monitor performance with A/B testing and personalization; propose improvements.
• Leverage AI-driven tools to enhance segmentation and workflow efficiency.
• Manage data integrations and campaign dependencies for accurate delivery.
• Stay current on CRM and AI marketing best practices.

Skills

CRM operations

Campaign execution

Data analysis

Audience segmentation

A/B testing

AI automation

Education

Bachelor’s degree or equivalent in Marketing, Analytics, or related field

Tools

Braze

Salesforce Marketing Cloud

Marketo

Pardot

Adobe Marketing Cloud

Cheetah

Job description

• Customer-focused marketers who are energized by experimentation, continuous improvement, and data-driven decision making thrive at Zip. Our CRM Operations team works collaboratively across Marketing, Product, Data, and CRM to deliver personalized customer experiences at scale while continuously optimizing engagement, lifecycle performance, and operational efficiency.
• Hands-on experience executing and optimizing CRM campaigns using marketing automation platforms such as Braze, Salesforce Marketing Cloud, Marketo, Pardot, or similar tools, paired with strong analytical skills and a passion for customer engagement strategy.
• Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office.

Start your adventure with Zip

As a CRM Technical Ops Specialist, you’ll play a critical role in helping Zip execute and optimize timely, personalized, and high-performing customer communications across email, push, SMS, and other lifecycle marketing channels. Sitting within the CRM Operations team in Marketing, this role combines technical campaign execution, operational rigor, customer insights, and experimentation to help improve engagement and lifecycle performance at scale.

You’ll partner closely with stakeholders across Marketing, Product, Data, and CRM to execute campaigns, optimize targeting and segmentation strategies, improve operational workflows, and continuously refine how we communicate with customers. This role is ideal for someone who enjoys balancing technical execution with analytical thinking and is excited about the future of AI-enabled marketing operations and personalization.

Interesting problems you’ll get to solve

• Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals
• Execute assigned campaign operations from audience segmentation, setup, QA, deployment, monitoring, through reporting
• Support data-driven audience targeting strategies using customer insights, behavioral data, and lifecycle engagement trends
• Partner cross-functionally with Marketing, Product, Data, and CRM stakeholders to translate approved campaign goals into documented execution steps, timelines, audience criteria, and quality checks
• Monitor campaign performance through A/B testing, personalization strategies, device optimization, and engagement analysis and recommend next-step improvements for review
• Leverage approved AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance
• Analyze campaign results and operational metrics to identify and provide recommendations for continuous improvement across the CRM program
• Support CRM operational processes including journey management, business rules, campaign troubleshooting, and workflow documentation
• Manage customer data integrations and campaign dependencies to ensure accurate targeting, personalization, and delivery across platforms
• Stay current on CRM, Martech, and AI-enabled marketing best practices to help evolve Zip’s lifecycle marketing capabilities over time

What you’ll bring to the team

• 2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles
• Hands-on experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools
• Experience executing campaigns across channels including email, push notifications, SMS, or in-app messaging
• Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles
• Strong analytical and problem-solving skills with experience using campaign reporting, attribution, A/B testing, and engagement metrics to drive decisions
• Experience leveraging AI tools or automation workflows to support campaign execution, personalization, reporting, or operational efficiency
• High attention to detail with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment
• Curiosity and a continuous improvement mindset with a strong interest in learning new tools, technologies, and marketing strategies
• Ability to collaborate effectively across technical and non-technical stakeholder groups to drive campaign execution and operational success
• Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field preferred

What you’ll get in return

Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly.

We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.

We think these are just some of the best things about being a Zipster. We will also offer you:

• Flexible working culture
• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Beautiful Union Square office with a casual dress code
• Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available

Zip is committed to a straightforward and transparent pay structure. The actual base salary will be determined by various individualized factors, including job-related knowledge, skills, experience, location, internal equity, as well as other objective business considerations.

The annual base Pay Range for this position is $70,000 - $80,000. This range reflects our US national compensation band (USN). Additional premium percentages may apply based on our tiered premium strategy.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or commission awards, in addition to a full range of medical, financial, and/or other benefits.

Please note that visa sponsorship is not available for this position.

If hired, employees will be in an 'at-will position' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

And finally...get to know us

Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centered products.

Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants. We’re proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.